Media Release: 31 October 2008

Significant readership growth for AA magazine

The AA Directions team is celebrating a significant jump in the title’s readership numbers.

The results of the latest AC Nielsen Readership survey show that for the period October 2007 to September 2008 AA Directions had 935,000 readers, up from 870,000 readers in the previous year.

“What makes this result particularly satisfying is that we haven’t increased our circulation,” says AA Directions Editor, Kathryn Webster.

Ms Webster says development of a new look for the title, in consultation with the recently contracted NZ Magazines’ specialist publications team, will ensure AA Directions maintains its appeal. 

“It’s great to have confirmation that we’re making a strong impact out there - especially now, as we launch into a new era working with NZ Magazines.”

AA Directions is the membership magazine of the New Zealand Automobile Association. It is currently the most-read quarterly publication in New

ends