Media Release
February 2009

WitcheryMan Autumn / Winter 2009

Welcome in a new era with the Witchery man, a long-awaited introduction that announces itself with the confident handshake of a newly arrived, enviably attired figure. Here he is, a modern-day gent who wears it well. Never giving in to the whims and vagaries of each season, he’s savvy to choose from an accessible collection that will see him well through day to night, whatever the occasion – a timeless evolution of personal style that allows him to go from smartly urban to casual with ease.

He has an eye for what he wants to wear and a unique ability to twist the classics. Always displaying impeccable taste, he puts his personal inflections on fashion as he interprets each element and dresses his way. See him make his way through the city in an almost monochromatic palette reflective of the Manhattan skyline. Masculine and classic charcoal, black and dark navy cut a sharp silhouette in a beautifully tailored jacket teamed with a contemporary shirt in directional stripes of a lighter hue. Keeping it wonderfully fresh, he adds a subtle casualness with cord trousers and leather satchel and, if chilly, drapes a thick woollen scarf around his neck atop a Merino sweater, the entire ensemble meeting with approving glances as he passes by.

His is a wardrobe of essential, stylish pieces for him to feel confident in and make every look his own. He never grows tired of his clothing: Inspired and functional, WitcheryMan offers a simplicity and quality that never goes out of style – timeless fashion that is always spot-on.

A sophisticated creature with a relaxed attitude, he is in a league of his own when it comes to pairing fabrics and prints. He has fun with it, assuredly mixing a micro-check shirt with a knit cardigan and contrast suede trim details. WitcheryMan allows him to explore and evolve so that a stylish balance is always the outcome.

He looks to his perfectly cut, narrow tuxedo jacket, trousers and white shirt featuring the new small collar to embrace the evening. Absolutely wearable and, above all, desirable, this modern silhouette is simple elegance personified. No embellishment required with this pared-back aesthetic.

For this dapper gentleman’s every mood, WitcheryMan pre-empts and delivers. Each aspect of the collection is contemporary, mixes effortlessly and is a reflection of unwavering individuality.

Never overworked or fussy, there’s a finesse, finish and integrity that sets him apart and finally puts fashion back on men’s terms. And for our modern-day gentleman, nothing could be more perfect.

-ends-