Thursday, 12 July 2012
For immediate distribution

Punters Tip A Shire Struggle

Reality TV show The Shire attracting less than one million viewers for its debut episode has been backed from $1.60 into $1.40 by punters with online bookmaker sportsbet.com.au.

71 percent of money wagered on the market has been for episode one to have an audience of under one million.

“Episode one of The Shire breaking the one million viewer mark has drifted from $2.20 out to $2.75,” said sportsbet.com.au’s Ben Hawes.

Market courtesy of sportsbet.com.au
The Shire Debut Viewers
(prices in brackets from July 6)
$1.40 Under 1 million viewers (in from $1.60)
$2.75 Over 1 million viewers (out from $2.20)

ENDS