04 February 2016.

Lessons from a young Kiwi’s pocket money

• What if we all gave a small amount each week to support others?

• How young is too young to start teaching about the value of money and thinking of others?

The Neonatal Trust set out to examine these questions, working with the team at One Percent Collective. With some great support from the team at Dusk who donated their time, a short video was produced to take a fresh look at when and how we can give, and to promote thinking of others.

The video is available on https://vimeo.com/152252788

In the video, a young Kiwi who was born early talks about his pocket money and how he splits it between spending, saving and charity.

The Neonatal Trust New Zealand is a non-profit organisation that supports families with premature or sick babies in neonatal units, neonatal care units in hospitals and neonatal medical research. Fundraising and the area of regular giving is important to The Neonatal Trust because it receives no government support and relies on the generosity of individuals, companies and organisations.

In New Zealand, a premature baby is born every 90 minutes. That means 5,000 babies or 10 percent of all babies born each year go through a Neonatal Intensive Care Unit (NICU) or Special Care Baby Unit (SCBU).

Executive Director of The Neonatal Trust, Neil O’Styke, says, “The charity works to support neonatal families as they make their journey through the NICU, the transition home and onwards”.

“Producing the video was insightful, uplifting and made us realise there was an opportunity to share the messages it raised with as wide an audience as possible. We are incredibly grateful for the support of One Percent Collective because working with them on this has produced a tool for raising awareness and discussion on topics important to both organisations.”

O’Styke says many New Zealanders are personally affected, or have friends and family, who have experienced premature births or had a sick baby require specialist care.

“It’s an issue which impacts a significant amount of our population, and we are excited to see the New Zealand community get behind us through One Percent Collective”.

ENDS