'Hotel TV' follows last month’s 'Moth Song,' described by Stereogum as “lush” and hailed by Hearing Things as “a gorgeous soundscape.” In keeping with Now Would Be A Good Time’s chronicling of the brutally familiar moments at the end of relationships, 'Hotel TV' is a hypnotic, late-night reverie about “having a sex dream about somebody else while next to your partner, and your partner being a liar,” explains Pilkington. At the song’s conclusion Pilkington sings: “Cause I lay beside him / In the night / And I had a filthy dream / To the noise of the hotel TV.”

Of the song’s video, Pilkington says, “Our vibe check for the music video was dire country town, bored and cheeky, loosely inspired by both our childhoods and what we’ve had to do for fun touring regional Australia."

Now Would Be A Good Time tells vivid, visceral stories. Folk Bitch Trio’s music sounds familiar, built on a foundation of the music they’ve loved throughout their lives–gnarled Americana, classic rock, piquant, and clear-eyed balladry. Yet the songs are modern and youthful, with the trio singing acutely through dissociative daydreams, galling breakups, sexual fantasies and media overload— all the petty resentments and minor humiliations of being in your early twenties in the 2020s.

The songs on Now Would Be A Good Time were workshopped on tour and written specifically with their shared connection in mind. Recording in Auckland with Tom Healy (Tiny Ruins, Marlon Williams) during winter 2024, the band built out these songs with minimalist, idiosyncratic arrangements, and, with voices and guitar taking center stage, recorded to tape as the final missing thread in bringing the album to life.

The strongest link between the trio, aside from friendship, is music. “We all talked about loving music when we were growing up, and knowing we wanted music to be a big part of our lives,” says Pilkington. “But for me at least, when I looked into the future, it was this relatively mysterious thing.” Joining forces as a group demystified that future. That feeling—of music as an innate calling, as opposed to hobby or folly—was justified. Folk Bitch Trio have already toured across Australia, Europe and the US, supporting bands as disparate as King Gizzard, Alex G and Julia Jacklin. They’ve signed with Jagjaguwar, a home for singular icons and iconoclasts, and found their first fans with their dazzling harmonies and acerbic lyricism that transcend genre expectations and audience lines.

Folk Bitch Trio announce their debut album release tour of New Zealand, playing headline shows in Auckland, Wellington & Christchurch.

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