https://www.scoop.co.nz/stories/HL1310/S00107/how-xeros-capital-raising-was-reported.htm
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How Xero’s capital raising was reported |
Yesterday's biggest New Zealand technology news story was Xero's NZ$180 million capital raising.
Local media outlets were all over the story. It made its way out of the tech ghetto into the mainstream business pages.
Behind the NBR's
paywall Chris Keall reports Drury
now ready for battle against giant Intuit in the US. The
headline sums up the story's main point nicely. Keall goes
on to discuss the possibility of a Nasdaq
float. Businessdesk makes a similar point
with Drury says Xero fund raising sends strong
signal to rivals. In case you missed it the message to
take the accounting as a service operation seriously. The
Businessdesk version shows up in a number of places
including The Sydney Morning
Herald.
Radio New Zealand is concerned with the jobs angle although it raises a different point in Xero planning expansion - if it can find staff. It reports the company saying it will struggle to find the extra people in needs in Wellington. There's also a an audio clip of a Rod Drury interview with the story. TVNZ used the Fairfax-sourced Xero raises $180 million on its website. If there's a video clip, I can't find it.
Idealog puts Amanda
Sachtleben onto the reporting job. She delivers in
the shape of Xero
lands $180 million investment to
fundUS charge.
There's a Ben
Kepes report in Forbes magazine. He puts the news
in Xero
raises NZD180M To Fund US Expansion into context
telling readers about Xero's competitors and its New Zealand
roots.
Lunden's story has by far the longest headline, but it also contains a lot more depth than any of the other overseas written reports. She includes the company's capital-raising history and puts Xero in a broader context. She also uses Kepes wisely getting him to explain: "Why public Xero is raising funding from VCs, it’s an interesting predicament that seems unique to markets like New Zealand".
Lance Wiggs is close to the business of raising tech company finance. On his blog he nails an important angle of the Xero story writing One more step towards Xero as a mainstream US stock. Wiggs has a different perspective from the journalists covering the story and his post is a must read if you want to understand how yesterday's news fits into the bigger picture.
In Australia ITWire's
report appears to do little more than rewrite
the press release. Much the same can be said for the
Australian-written version of the story that turns up in
New Zealand Reseller News. It also gets a
run in ARN. Australia's Business
Spectator takes
the same approach.
Another well-written Australian report is at BRW where Caitlin Fitzsimmons reports Peter Thiel’s Valar Ventures on board as Xero raises another $159m to fuel global growth. Fitzsimmons' story is written for Australian investors hence the A$ value on the headline amount. The BRW story may be behind a paywall.
Lastly, UK-based The Registers used Australian editor Simon Sharwood to pen the alliterative Kiwi 'ccountancy cloud collects colossal cash casket. He ends his story writing: "If the new cash infusion helps Xero to repeat its trick of shaking up incumbent small business accountancy-ware players, plenty of Reg readers may soon find themselves being asked about migrations or implementations."
[digitl 2013]