12 December 2005

Philip Morris response inadequate

"Philip Morris's response to the Maori Mix controversy is inadequate," Te Reo Marama Director Shane Bradbrook said today.

"It's appalling that they considered that using our name and imagery was a way of 'communicating open-minded acceptance of cultural diversity'. The only part of their response that pleases me is the fact that the product is no longer on the market."

ENDS