Press Release: Party political broadcasting with a difference

Work from an under-the-radar ad agency will appear on screen tonight in an unexpected way: with a party political broadcast that isn’t boring. Indie agency String Theory have provided the Labour Party with an engaging account of Labour’s DNA and reminded us why this election is a choice between two very different paths. Essentially a documentary, this one is worth tuning in for. It airs tonight at around 7.50 pm on TV1.

The team from String Theory reveals why this campaign offers such a fresh take on the politics of bravery and a single-minded focus on the philosophical implications of the policies for which Labour stands. Creative Director Jeremy Taine is behind a raft of iconic Kiwi campaigns including Air New Zealand’s Birds, Speight’s Southern Man and Kiwibank.

www.stringtheory.me

ENDS