NZ Flag Referendum Update

February 2016

Quantitative Survey

Methodology

>Results in this report are from the monthly UMR Online Omnibus survey. The survey is a nationally representative sample of 1000 New Zealanders, 18 years of age and over.

>The latest survey was conducted from 29th January to 15th February 2016, while the previous survey was conducted from 1st to 15th October 2015.

>The sample size of n=1000, has a margin of error for a 50% figure at the 95% confidence level of ± 3.1%.

Commentary

>Two thirds of New Zealanders prefer the current New Zealand flag.

>Two thirds of those almost certain or very likely to participate in the referendum prefer the current New Zealand flag.

>More people have indicated they are likely to participate in the 2nd referendum than in the 1st, ‘almost certain’ to participate has increased 20% between asking before the 1st referendum and before the 2nd referendum.

>Under 30s prefer the current flag more than other age groups.

>National voters are 50/50 on changing the flag.

>Two thirds of respondents agreed that ‘The flag referendum has been a distraction and a waste of money. New Zealanders should send John Key a message by voting for the current flag.’ Of National voters, 47% agree with this statement.

Full report UMR_Flag_ReferendumFeb2016MediaRelease.pdf