NZ Flag Referendum Update

March 2016

Quantitative Survey

Methodology

>Results in this report are based upon questions asked in the UMR Research nation-wide omnibus survey. This is a telephone survey of a nationally representative sample of 750 New Zealanders 18 years of age and over.

>Fieldwork was conducted from the10thto 15thMarch 2016 at UMR Research’s national interview facility in Auckland.

>The sample size of n=750, has a margin of error for a 50% figure at the 95% confidence level of ±3.6%.

>The data in this survey is combined from two questions, one asking those who declare they have voted and the other asking those who declared they will vote.

Commentary

>There was no significant change in flag preference from the previous survey conducted in Late February.

>Younger New Zealanders are the keenest to retain the flag.

>Political polarisation is again very evident. A narrow majority of National voters now intend to vote for change but big majorities of other voters are voting for retention.

Full result with charts: UMR_Flag_ReferendumMar2016MediaRelease_FINAL.pdf