Search Engine Room
Search Engine Marketing Conference

Media Release
October 15, 2007

Great Speakers, Dynamic Program at Search Engine Room

New Zealand’s fledging search industry will be put under the spotlight at the country’s first Search Engine Room conference at the Hyatt Regency Auckland, November 13.

It features a diverse and dynamic program mixing issues with search marketing and optimisation sessions while addressing new sectors like blogging and social search.

The conference will also highlight NZ innovation through local world-leading search companies such as Eurekster and SLI Systems plus emerging directory nzs.com.

Headline speakers include leading North American search marketing expert, Aaron Shear (the former Global Director of SEO at Shopping.com), Dr Grant Ryan from Eurekster and Francisco Cordero, the new regional GM for Bebo. Speakers include:

- Dr Grant Ryan, Chief Scientist and Co-Founder, Eurekster
- Francisco Cordero, General Manager - Australia/NZ, Bebo
- Paul Webster, Senior Sales Manager, Google NZ
- Craig Wax, Regional MD, Yahoo! Search Marketing
- Liz Francis, NZ Business Manager, MSN New Zealand
- Aaron Shear, Partner, Boost LLC
- Jon Ostler, Founder, FirstRate
- Che Garbis, Account Director – Asia Pacific, Hitwise
- Guy Baxter, Search Program Manager, DoubleClick
- Robbie Hills, Managing Director, 24/7 Real Media
- Mark Sceats, Managing Director, SureFire Search
- Jacqui Jones, Lead Search Strategist, NetConcepts
- John Schofield, Managing DIrector, The Internet Bureau
- Jon Beattie, Strategy Director, Marker
- Michael Dall-Hjorring, Managing Director Asia-Pacific, Netpointers
- Gary Jensen, General Manager, NZS.com Ltd
- Rod Jacka, Managing Director, Panalysis
- Nathan Stewart, Founder, Alkemi
- Dr Shaun Ryan, CEO, SLI Systems
- Nicholas O’Flaherty, Director, Bullet PR
- Steve Pickering, Interactive Manager - IT, Tourism Holdings Ltd
- Thom James, Online PR Director, Bullet PR

Industry support for the event, founded in Australia three years ago, is excellent and Search Engine Room NZ will include a boutique exhibition featuring Alkemi, Google, FirstRate, SLI Systems, Netconcepts and SureFire Search.

DoubleClick will be sponsoring the Great Debate and drinks, while Hitwise, the Internet Bureau, IAB New Zealand and APN Digital Media are also supporting.

Bookings are now open and can be made through www.searchengineroom.com.au.

The cost is A$459, which includes admission to all sessions, plus morning and afternoon tea, lunch and post-event drinks.

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