Press Release
Thursday, 27 May, 2010

Tag – you’re it!

Well, you would be if you were Trade-A-Boat magazine.

Trade-A-Boat has broken new ground in becoming the first magazine in New Zealand to use the cutting edge technology that is the Microsoft Tag Reader. This enables people to view video straight off the page onto their phones. Clever.

It’s this simple… Readers use their phones to download an application, scan an image of the Microsoft Tag on the cover of the next issue of Trade-A-Boat and be taken directly to a video of the boat in action. Simple. Yet effective.

“We pride ourselves on being an innovative operator and we are thrilled to be the first magazine in New Zealand to
feature a Microsoft Tag on a cover,” said Adrian Pickstock, General Manager of Trader Group. “But more importantly than that is what it offers our readers. This is a great way to engage with our audience but on their terms. We give them the choice of the magazine, the website, mobile access and now a combination of all three. But crucially, they choose how they engage with our brand.”

Patrick Kouwenhoven, Head of Software Solutions, Gen-i, the company championing this technology, had this to say: “Having been a long-term ICT partner with ACP Media, it’s no surprise to find that they love innovation and new concepts as much as we do. Gen-i is proud to have worked with ACP Media to bring Mobile Tagging, backed by top- quality online delivery, to New Zealand’s bookstores. This is a very exciting time for publishers and Mobile Tags are a great way to bring print to life.”

Embracing this revolutionary technology ensures Trade-A-Boat remains at the forefront of media developments, leaving competitors in their wake.

Trade-A-Boat magazine is in stores now.

ENDS