Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


Northland Launches New Tourism Strategy

Northland Launches New Tourism Strategy

At a function in Whangarei today attended by the Minister of Tourism Mark Burton, Mike Simm, chairman of Enterprise Northland launched the new

“Northland Tourism Strategy 2003 to 2008 and Beyond” “Forward Together – Kokiri Ngatahi”

to key industry operators and local government officials.

“It is quite simply the best regional tourism strategy in New Zealand – its 100 plus recommendations provide a framework to guide the development of Northland tourism, to allocate responsibilities, to identify issues, to develop action plans and to chart a positive, profitable and sustainable future for tourism in Northland” he said.

Building on the very successful 1996 tourism strategy which saw annual tourism earnings for Northland grow from $300 million in 1995 to $541*million (*comprised of $227m domestic, $129m domestic day tripper and $185m international expenditure) by December 2001, the strategy forecasts Northland Tourism growth to 2008 of:

Domestic 17% increase in domestic bed days to 5,255,000 17% increase in domestic visitors to 1,522,000 22% increase in domestic expenditure to $278 million International 48% increase in international bed days to 2,215,000 45% increase in international visitors to 485,000 70% increase in international expenditure to $316 million

Mr Simm said Northland’s recently announced Major Regional Initiative “Activate Northland” through the Regional Partnership Programme with Trade and Enterprise New Zealand which plans to help small business to accelerate the potential of tourism will deliver a further $53 million of tourism expenditure, 600 plus new jobs, and a GDP increment of $86 million, to the Northland economy by December 2008.

These are exciting times for Northland tourism. While marketing of the Twin Coast Discovery Highway Touring route will be key to spread the benefits of tourism throughout the many communities of Northland, the strategy focuses on achieving sustainable growth, the formation of a sustainable tourism charter, more Maori involvement in tourism and product development and targeting and alignment with Tourism New Zealand’s key target audience the interactive traveler. These visitors travel regularly, seek authentic experiences, actively participate in the natural environment and are environmentally and culturally aware. Northland is superbly positioned to attract these visitors.

Northland now has a new best practice approach based on sustainability, yield, Maori participation, public private partnership and strong branding – Northland is the first region to fully consider and respond to the New Zealand Tourism Strategy 2010 and the first region to have a Major Regional Initiative based on Tourism.

Key recommendations from the strategy included:

upgrading of visitor facilities at key icon attractor sites establishment of a tourism development group with representatives from the regions, tourism operators and stakeholders to guide the strategy implementation increased focus on the vital role that local government plays in tourism increased emphasis on destination management and the monitoring of tourism impacts delivery of an integrated web marketing programme further development of a visitor information network strategy continued support from local government and industry for tourism marketing targeted marketing lead by the “Northland Naturally – First Region of New Zealand “ brand strategies to increase yield and address seasonality issues

“The new Northland tourism strategy we are here today to celebrate and launch is yet another example of Northland creating its own future, of leading and living the brand, Northland Naturally – First Region of New Zealand”.

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On Cancel Culture And The ‘hate Speech’ Laws

If there really is anyone out there who feels genuinely panicked about what ‘cancel culture' is doing to our precious freedoms, then maybe they should just take a deep breath, look hard at who has allegedly been ‘ cancelled’ and see if they can detect any trace of a lasting “cancellation“ effect. Chances are, the alleged cancellees will be doing just fine. By and large, they will be people who do not lack for a public platform – never have, never will – and the downstream effects of being “ cancelled” will almost invariably be trending towards zero... More>>


Government: To Rev Up Reductions In Transport Emissions

The Government is calling for feedback on a range of potential policies to eliminate emissions in the transport sector. Transport Minister Michael Wood today released Hīkina te Kohupara – Kia mauri ora ai te iwi - Transport Emissions: Pathways to ... More>>

KiwiSaver: Default Provider Scheme Improvements Slash Fees, Boosts Savings

Hundreds of thousands of New Zealanders will be significantly better off in retirement following changes to the default KiwiSaver scheme, Finance Minister Grant Robertson and Commerce and Consumer Affairs Minister David Clark said today. More>>


Government: Hundreds Of New Electric Cars For State Sector

Total of 422 new electric vehicles and charging infrastructure across the state sector $5.1 million for the Department of Conservation to buy 148 electric vehicles and install charging infrastructure $1.1 million to help Kāinga Ora buy 40 electric ... More>>

Child Poverty: Reports Highlight Need For Ongoing Action

The Government has released the first Annual Report for the Child and Youth Wellbeing Strategy and the second Child Poverty Related Indicators (CPRI) Report, both of which highlight improvements in the lives of children as a result of actions of the Government, ... More>>


PM: Statement On The Speaker And Annual Review Debate

“The serious issue of alleged sexual assault and harassment at Parliament was poorly managed and inappropriately politicised last night. The tone of the debate did not reflect well on Parliament as a whole,” Prime Minister Jacinda Ardern said. ... More>>

Parliament: Mallard Fails To Give Taxpayers A Straight Answer

Trevor Mallard has confirmed he is unfit to be Parliament’s Speaker by failing to answer several important questions relating to the false rape accusation saga that cost taxpayers more than $330,000, Shadow Leader of the House Chris Bishop says. ... More>>

Local Government: Independent Review To Explore Future

Local Government Minister Nanaia Mahuta says an independent review of local government will explore how councils can maintain and improve the wellbeing of New Zealanders in the communities they serve long into the future. More>>





InfoPages News Channels