Scoop has an Ethical Paywall
Work smarter with a Pro licence Learn More

Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


Kaikoura becomes the leader in sustainable tourism

Kaikoura becomes the leader in sustainable NZ tourism

Kaikoura has an edge over other tourist towns after becoming the first full township in the world to earn the sustainable Green Globe certificate, a New Zealand tourism expert said today.

The seaside township will tonight be recognised as a global industry leader when it receives its Green Globe award.

Kaikoura has earned its environmental certificate after demonstrating it was helping community residents and regional tourism while also providing a quality and enriching tourist experience.

Lincoln University tourism lecturer Professor David Simmons says the green Globe process had brought the Kaikoura community together under a single banner.

``This has compelled community action to a common goal which is far broader than the tourism industry itself.

``The town has also taken a series of real initiatives that put the community on a robust pathway to sustainability that reaches out from the tourism sector into broader aspects of sustainable settlements and livelihoods.

``This now allows Kaikoura to stand out as a beacon for other destinations, not just in New Zealand, but globally.’’

The environmentally-responsible tourism evident at Kaikoura was expected to have great congruence with the types of tourists and market image that New Zealand had successfully developed, he said.

Twenty years ago, at the time of massive changes in the NZ economy, Kaikoura was one of many small towns that were hit hard by restructuring and withdrawal of government services.

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

Unemployment hit high levels (in excess of 20 percent) and this was especially evident among the Maori community.

Dr Simmons and his Lincoln University team undertook a major research project on Kaikoura in 1998. By then tourism was registering 30 percent of local employment and had replaced those full-time occupations lost through restructuring.

Many New Zealanders will recollect when Kaikoura was a quick fish and chip stop on the way to or from the Picton ferries. Today it is a bustling sophisticated destination in its own right.

Dr Simmons said the real question remained how could Kaikoura retain control of its tourism development while maintaining the positive stream of benefits that served local needs in the first instance.

The Green Globe Asia Pacific chairman Sir Frank Moore will present the award to Kaikoura tonight.

Tourism Minister Mark Burton, NZ Tourism chairman Wally Stone and other key players in the tourism industry are attending.

© Scoop Media

Advertisement - scroll to continue reading
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Newshub/Smokefree Twin Fiascos

Here’s a tale of two sunset industries. One has a track record of quality investigative reporting, and sound reportage of the 24/7 news cycle. The other sunset industry peddles a deadly substance that kills and injures tens of thousands of New Zealanders every year, while imposing significant annual costs on the public health system.

Which industry is this government rushing to assist..?


ACT: New Zealand Dodges Dopey Experiment In Prohibition

“Labour’s attempted crackdown on smokers would have delivered criminal groups a near-monopoly over the cigarette trade,” says ACT Health spokesman Todd Stephenson... More

Government: Backs Police To Crackdown On Gangs
The coalition Government is restoring law and order by providing police new tools to crack down on criminal gangs, says Justice Minister Paul Goldsmith and Police Minister Mark Mitchell. “Over the last five years gangs have recruited more than 3000 members, a 51 per cent increase... More

Government: Humanitarian Support For Gaza & West Bank

Winston Peters has announced NZ is providing a further $5M to respond to the extreme humanitarian need in Gaza and the West Bank. “The impact of the Israel-Hamas conflict on civilians is absolutely appalling," he said... More

Government: New High Court Judge Appointed

Judith Collins has announced the appointment of Wellington Barrister Jason Scott McHerron as a High Court Judge. Justice McHerron graduated from the University of Otago with a BA in English Literature in 1994 and an LLB in 1996... More




InfoPages News Channels


Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.