Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


Auckland economy gets Lion’s share

5 October 2005

Auckland economy gets Lion’s share

An economic impact report shows that the Auckland economy received a boost of more than $50 million during the DHL Lions Series in June and July this year.

Auckland City Council’s Economic Development and Sustainable Business Committee today received a report from an independent economic consultancy, outlining the rugby tour’s economic impact on the region.

It reveals that the series generated an additional $53 million of revenue in the Auckland region, which translates to a $43.2 million increase in the region’s Gross Domestic Product (GDP)*.

The chairperson of the council’s Economic Development and Sustainable Business Committee, Richard Northey, says the results are impressive and obviously valuable for Auckland.

“The Lions Tour has been a massive boost to the Auckland economy, with the region securing a significant amount of the total amount spent by visiting rugby fans nationwide.

“It just goes to show that major events have very real economic spin-offs for the region and it’s imperative that we continue to encourage events like the Lions Tour.

“Events like this not only present a unique opportunity to showcase the best that Auckland has to offer, but they’re also a prime opportunity for many of Auckland’s industries to flourish,” he says.

Tourism Auckland chief executive Graeme Osborne says the economic benefit is a
significant boost for the tourism industry, particularly as the tour took place during the traditionally quiet period for tourism.

“Auckland’s tourism, retail and hospitality sectors worked hard to ensure they were prepared for the fans. We’re thrilled to see that these businesses have reaped the rewards,” he says.

Of the more than $50 million international and domestic visitors spent in Auckland during
the series, the majority was spent on food and beverage ($11.2 million), followed by air fares ($10.6 million), accommodation ($9.3 million), retail shopping ($6 million) and transport ($4.9 million).

The study says more than 144,000 additional visitor nights were spent in Auckland as a result of the Lions Tour.

Mr Osborne says in addition to the economic impact of the event, the DHL Lions Series will have positive long-term flow on effects for Auckland and New Zealand.

“We expect the positive word-of-mouth marketing will be vital in helping keep New Zealand and Auckland top of mind in the United Kingdom – one of the our most important visitor markets,” he says.

Mr Northey says that bodes well for the future.

“The fact that this event has been so successful reinforces Auckland’s reputation as a city that is able and willing to host major international events and that sets us up well for the future.

“The recently released Auckland City Events Strategy will also build on that reputation as we put in place mechanisms to attract events, like the Lions Tour, which contribute to the economy and vibrancy of the city,” Mr Northey says.

The report by Covec Limited was commissioned by Auckland City Council, Tourism Auckland, the Ministry of Tourism and Tourism Dunedin.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Covid-19: Govt Purchases Enough Pfizer Vaccines For Whole Country

The Government has guaranteed that every New Zealander will have access to the Pfizer/BioNTech vaccine, after securing an additional 8.5 million doses, Prime Minister Jacinda Ardern announced today.

“The Government has signed an advance purchase agreement for 8.5 million additional doses, enough to vaccinate 4.25 million people... More>>


Earthquakes: Tsunami Activity – Cancelled

The National Advisory issued at 2:48pm following this morning's earthquakes near the KERMADEC ISLANDS REGION is cancelled.
The advice from GNS Science, based on ocean observations, is that the Beach and Marine threat has now passed for all areas... More>>

Joint Press Release: Dirty PR Exposed In Whale Oil Defamation Trial

Three public health advocates are relieved that their long-standing Whale Oil defamation trial against Cameron Slater, Carrick Graham, Katherine Rich and the Food and Grocery Council has finally concluded and they are pleased that the truth has come out... More>>


Government: Next Stage Of COVID-19 Support For Business And Workers

The Government has confirmed details of COVID-19 support for business and workers following the increased alert levels due to a resurgence of the virus over the weekend... More>>


Maori Party: New National Executive

This morning the Māori Party confirmed their new National Executive including Che Wilson, Fallyn Flavell, John Tamihere and Kaiarahi Takirua: Rawiri Waititi and Debbie Ngarewa-Packer... More>>

Government: Balanced Economic Approach Reflected In Crown Accounts

New Zealand’s economic recovery has again been reflected in the Government’s books, which are in better shape than expected.
The Crown accounts for the seven months to the end of January 2021 were better than forecast in the Half Year Economic and Fiscal Update (HYEFU)... More>>

Covid-19: Auckland Back To Alert Level Three After One New Community Case Revealed

Auckland will move to alert level three for a week at 6am tomorrow morning after two new Covid-19 community cases announced this evening could not be directly linked to earlier cases, the Prime Minister has confirmed.
The rest of the country will move to level two.... More>>

NZ Initiative: New Report Highlights How Our Housing Crisis Could Worsen If We Don’t Act Now

If New Zealand politicians thought the housing crisis in 2020 was bad, the worst is yet to come, warns a new report by The New Zealand Initiative. In The Need to Build: The demographic drivers of housing demand , Research Assistant Leonard Hong ... More>>




InfoPages News Channels