Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

World class advertising

11 October, 2006

World class advertising - Greater Wellington wins two New York Festival Silver Medals

Greater Wellington Regional Council has added two New York Festival awards for advertising to its trophy cabinet.

The Silver World Medals were awarded for Greater Wellington’s Breathe Easier cinema advertisement that was screened in March and April in the region’s cinemas. The advertisement was developed to raise awareness of the link between pollution from cars and respiratory health.

Wellington animation company Karactaz produced the 30 second advertisement; the creative development was done by Clemenger BBDO, and Greater Wellington commissioned the work.

“The success at the New York Festival once again demonstrates that Wellington’s creative community is world class at what it does,” said Greater Wellington Chairman Ian Buchanan. “Clemenger BBDO, Karactaz, and the staff at Greater Wellington have proved that you can communicate difficult issues with style and creativity.”
The New York Festivals are one of the most prestigious competitions in the advertising industry, judged by an international panel of creative directors and drawing entries from the world’s largest advertising companies.
Breathe Easier won Silver Medals in the Cel Animation and Computer Animation categories (Cel Animation is the old fashioned pencil and paper way of doing things).
In the Cel Animation category, Honda and Levi jeans won the gold; Greater Wellington and Volkswagen won Silvers; United Airlines got a Bronze and Walt Disney got a finalist certificate.
In the Computer Animation category, Heineken won the Gold; Greater Wellington and Toohey’s Beer won Silvers; Kellog’s won Bronze and Mercedes Benz got a finalist certificate.
Dylan Coburn, who directed the production for Karactaz, said that the close relationships in the Wellington creative community were a key to the success of the project.

“The key with this project was that Karactaz was trusted to produce the animation. Being across the road from the agency meant we could regularly communicate and that worked well. I think it's a very effective campaign and the team that worked on it from Karactaz are extremely proud of it - so a big thanks the Greater Wellington and Clemenger BBDO for giving us the opportunity.”
Marc Chetcuti was the Senior Art Director on the project for Clemenger BBDO and developed the concept with Creative Director Jim Thomas, supported by Account Director Sean Keaney. Marc said he identified with the message of the project as his brother had asthma as a child, and living near congested traffic made his condition worse.
“Beating some of the big name agencies with much larger creative departments, not only in New Zealand but globally too, made the win all the more pleasurable,” said Marc.
Andrew Cutler, Strategic Communication Manager at Greater Wellington, commissioned the advertisement as part of the Be the Difference programme.
“The project just got better as we went on,” said Andrew. “We said ‘yes’ to a great creative idea from Clemenger BBDO, and then ‘yes’ to the outstanding animation from Karactaz. This advertisement was a winner from day one.”
The advertisement can be directly viewed at:
http://www.bethedifference.gw.govt.nz/story_images/2695_breathe_easier_s5157.MPG
Or go to the Be the Difference website, and click on the Breathe Easier icon in the lefthand column.
www.bethedifference.gw.govt.nz
Awards for Be the Difference include:

- WriteMark ‘People’s Choice’ award at the New Zealand plain English awards, 2006.
- Public Relations Institute of New Zealand Awards, Highly Commended for Government Communications, 2006.
- 2 finalists at Cannes International Advertising Awards, 2005, for direct marketing on how to improve water quality.
- 2 bronze awards at the New York Advertising Festival 2004 for cinema advertising and an underwater billboard campaign.

ENDS

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Panic In The Pacific Over China


For years, it has been no secret that China wants closer security and trade ties with the small nations of the Pacific region. All part of Beijing’s self-image as a global superpower. To that end this week, Chinese Foreign Minister Wang Yi embarked on an unprecedented 10-day tour of the Pacific, aimed at convincing his Pacific hosts to join a cross-Pacific agreement that would let Beijing provide them with high-level police training and security, shared data co-operation and other joint services ranging from agriculture to tourism...
More>>



 
 

Covid-19: Second Vaccine Booster For The Most Vulnerable
People who are at high-risk of getting very sick from a COVID-19 infection will soon be eligible to receive a second booster, COVID-19 Response Minister Chris Hipkins said today... More>>


Crime: Govt Helps Protect Shops From Ram Raids

The Government is providing further support to help Police protect small businesses affected by a spike in ram raids, Minister of Police Poto Williams says... More>>


Government: Investment Boosts Coastal Shipping In Aotearoa
New Zealand is a step closer to a more resilient, competitive, and sustainable coastal shipping sector following the selection of preferred suppliers for new and enhanced coastal shipping services, Transport Minister Michael Wood has announced today... More>>


PM Speech: Harvard University Commencement Speech - Democracy, Disinformation And Kindness

In Te Reo Māori, the language of the indigenous people of New Zealand, I paid tribute to all of the esteemed guests who stand here in this great forest of knowledge. It is a privilege to be here, and I thank you for the honour... More>>

Government: Independent Panel Appointed To Review Electoral Law
Justice Minister Kris Faafoi today announced appointments to the independent panel that will lead a review of New Zealand’s electoral law. “This panel, appointed by an independent panel of experts... More>>


Trade: Prime Minister To Visit United States
Prime Minister Jacinda Ardern is leading a trade mission to the United States this week as part of the Government’s reconnection strategy to support export growth and the return of tourists post COVID-19... More>>


 
 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels