Logo endorses ‘best for Gisborne’ purpose

MEDIA RELEASE

For immediate release, 4 February 2008

Logo endorses ‘best for Gisborne’ purpose

A simple logo depicting Poverty Bay, its rippling waters and the physical action of cleansing reflects a project designed to be “BEST for Gisborne”.

Designed by Te Rau Design & Print graphic artist Craig Willson, who donated some of his time to the project, the logo is set to accompany published material about the city’s wastewater upgrade.

Project manager Heather Smith says that the need for a common project purpose was highlighted during workshops held late last year with representatives from Gisborne District Council staff and councillors, design team CH2M Beca, iwi and interest groups.

“We all want what is best for Gisborne. That involves finding the right balance between protecting our environment, sustainability, and cost effectiveness and affordability. BEST is also an acronym for Better Environment Sustainable Treatment.

“This simple logo will help the community associate published material with this common purpose and the project as a whole.”

Logo available on request.

ENDS

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