Parnell – the creative quarter

Commonly referred to as “Auckland’s oldest suburb”, Parnell today launched its new look - a radical and funky new logo that embraces its heritage while representing the suburb very much into the now.

Developed in conjunction with award-winning brand designers, Maxim Group, Parnell Inc has developed a great new look that will have you falling in love with Parnell all over again.

Les Harvey created the iconic Parnell Village in the '70s and it became the place to be seen and a tourist highlight for travellers and locals alike. The new-look Parnell reconnects with this era, reminding people of its colourful past and re-claims the area as one of Auckland’s leading suburbs with the tag line, “The Creative Quarter”.

“‘Parnell - The Creative Quarter’ tells you that Parnell is the area in Auckland where creative industries locate. As a result, like-minded people and businesses want to be part of Auckland’s creative centre,” says Parnell Inc Manager, Debbie Harkness.

“Parnell is full of creative businesses be they art galleries, architects, advertising agencies, painters, sculptors and design studios. The new Parnell logo is expressive and captures the look and feel of Parnell as it is today,” said Debbie.

Maxim Group, based in Parnell, was thrilled to work on this neighbourhood project. “We’ve developed a brand language that expresses a sense of community; a feeling that when you come to Parnell, you can take your time. You are not coming to a mall or to Newmarket where its hard-out shopping, you are coming to Parnell to experience the Parnell difference. The new brand is energetic and creative, with loads of personality and attitude,” said Maxim Creative Director, Mary Davy.

To build on the success of Parnell’s galleries, Parnell Inc is launching a "LATE NIGHT ART, PARNELL", to be held the second Thursday of each month. Proven to be hugely successful on the international stage, Parnell’s galleries and other stores will be staying open late.

Welcome to the new Parnell

ENDS

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