Dulux promotion leads to $22,000 donation to SPCA
Meow-vellous consumer response to Dulux promotion leads to $22,000 donation to SPCA
The SPCA has received an early Christmas present from leading New Zealand paint manufacturer, Dulux, with the company donating $22,000 to the charity.
The $22,000 donation was raised through a nationwide promotion run by the company during the months of September and October, whereby Dulux pledged to donate $1 from every pail of promotional paint sold to the SPCA as part of their ‘8L for the price of 4L’ promotion.
Renay Robertson, Dulux marketing manager, who presented the $22,000 cheque to RNZSPCA national chief executive, Robyn Kippenberger, at the charity’s head office in Auckland last Monday (December 14), said Dulux was delighted with consumer response to the initiative.
She said that the funds raised couldn’t have gone to a more worthy organisation.
“The SPCA is such an important cause and they do such invaluable work with animals throughout the country, so we were proud to have been able to support them through this promotion.”
Robertson said that in addition to the strong support shown by consumers to the initiative, retailers throughout the country had gone out of their way to help raise further funds for the charity.
“The additional support shown by local retailers to the campaign was absolutely incredible. Many retailers held their own in-store fundraising initiatives such as colouring in competitions to raise extra money for their local SPCA branches, with others collecting pet food to donate to their local SPCA.”
Kippenberger said that half of the $22,000 raised by Dulux would be used to help fund the SPCA’s national animal de-sexing programme.
Since the programme was established three-and-a-half years ago, over 11,500 pets from low income families have received de-sexing operations free of charge through the charities mobile de-sexing clinic.
“Thanks to this donation from Dulux, we’ll be able to de-sex 220 animals,” said Kippenberger.
Kippenberger said the remaining $11,000 would be distributed to the 48 regional branches of the SPCA to help with the costs of caring for the some 60,000 unwanted animals a year that require food, shelter and care before being found new homes.
“This donation will make a huge difference, especially to our local branches who have had a very challenging year financially.
“They’ll be so, so rapt to receive this donation. It really will help them out, especially at what is our busiest time of the year, the Christmas holidays.”