3 December 2010

Council increases funds to promote central city businesses

The Christchurch City Council has approved $100,000 to help promote the central city centre business district following the September 4 earthquake.

The Council funding is on top of $100,000 from central government for promotional and marketing activities for Christchurch and Kaiapoi.

Early next week Council marketing staff will meet with central city stakeholders to discuss the best use of the fund.

Marketing Service manager Richard Stokes says the Council will work with stakeholders on developing a plan, which they will get underway before Christmas.

Central City Business Association manager Paul Lonsdale says the money from the Council and the Government was well received at a critical time for city businesses. He says this will go a long way to support businesses to send positive messages out into the community that the city was a great place to shop and do business.

Mr Stokes says the promotion will complement the range of other projects underway in the central city, such as the extra hour free parking and central city events.

Steady progress is also being made on reducing the cordons and road closures in connection with the earthquake. Currently the only roads still completely close are those surrounding Manchester Courts, on the corner of Manchester and Herford, and Mollett Street at the Colombo Street intersection.

ENDS

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