3 September 2011
Horizon Research

Fairfax’s Stuff web site is the most used media one in New Zealand.

A July-August 2011 nationwide HorizonPoll (www.horizonpoll.co.nz)
finds Stuff is being visited each month by 52% of New Zealanders aged
18 plus.

This indicates it is attracting an audience of about 1.66 million
adult New Zealanders who say they have visited in the past 30 days.

Its rating has lifted 11% compared with August 2010.

It is followed by the TVNZ web site (48.5%) and The Herald online
(43.9%). The Herald is up from 38% the year before.

Scoop has 11.2%

Radio New Zealand’s web site ranks fourth among media ones with 12.9%.

NewstalkZB’s site has 7.9%, just head of RadioLIVE’s with 6.9%.

Other news sites attract 29.4%.

Overall, Google at 89.5% is the most visited web site in New Zealand,
followed by Trade Me (79%, down from 83% last year) and online banking
sites (71.3%).

Full results:

Which of the following websites have you visited or used in the past 30 days?

A. NZ Herald online
43.9%
B. Stuff
52%
C. Scoop
11.2%
D. Other news sites
29.4%
E. The Listener web site
3%
F. Magazine web sites
10.4%
G. Business web sites
9.4%
H. TVNZ web site
48.5%
I. TV3 web site
30.2%
J. RadioLive web site
6.9%
K. Newstalk ZB web site
7.9%
L. Radio New Zealand web site
12.5%
M. Other radio station web sites
9.5%
N. Online banking
71.3%
O. Trade Me
79%
P. Trade & Exchange
5.1%
Q. Shopping sites
32.4%
R. Real estate sites
19.1%
S. Google
89.5%
T. Gmail
39%
U. Linked In
9.5%
V. Travel sites
21.6%
W. Seek
23.9%
X. Wikipedia
47.1%
Y. None of these
0.7%

The survey covers 967 New Zealanders aged 18+. It was conducted
between July and August, 2011. Results are weighted by age, gender,
ethnicity, personal income, employment status and party vote 2008 to
provide a representative sample of the New Zealand population. The
maximum margin of error is ± 3.2%.

Results from August 2010 are here:
http://www.horizonpoll.co.nz/page/50/trade-me-banks-facebook-top-net-rating

ENDS

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