5 September 2011

Facebook is New Zealand’s top social media site.

It is being visited by 76.1% of web users aged 18+.

This indicates more than 2.43 million adult New Zealanders are visiting Facebook every 30 days.

Facebook is followed by U Tube with 61.6%, according to a survey of 967 New Zealanders by Horizon Research (www.horizonpoll.co.nz).

Conducted in July and August 2011, the survey also finds 36.9% are using Skype, 18.7% Yahoo Live, Twitter 11.4%. Windows Live Spaces has 9%, Bebo 3.5%.

The mainly business professional social networking service, Linked In, attracts 11.4%.

There is a close race between the political blog sites: Right-leaning Kiwiblog has 7.3%, the left leaning The Standard 6.4%.

Other results for internet use:

Which of the following websites have you visited or used in the past 30 days?

A. YouTube
61.6%
B. NZ Dating
4.1%
C. Kiwiblog
7.3%
D. The Standard blog
6.4%
E. Other blogs
15.2%
F. Twitter
11.4%
G. Facebook
76.1%
H. Bebo
3.5%
I. Voxy
1%
J. Windows Live spaces
9%
K. Yahoo live
18.7%
L. Google
84.9%
M. Gmail
39.4%
N. Skype
36.9%
O. None of these
1.6%
P. Other, please specify
3.8%

ENDS

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