Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


Earthquake Sites Reach Over a Third of Cantabrians

Earthquake Sites Reach Over a Third of Cantabrians

Auckland, New Zealand (Tuesday 7 August 2012) – Latest figures from Nielsen, a leading global provider of information and insights, show earthquake information websites are reaching over a third of online Cantabrians.

GeoNet reached over a third of the available online population and the Canterbury Quake Live website reached a fifth. In addition, The Press website reached a third of the online Canterbury population. There are currently 431,000 active online Cantabrians aged 2+. (see chart 1)

Amanda Wisnewski, Client Service Director, Nielsen NZ said, “With our new Online Ratings service we are now beginning to paint a more complete picture of the online consumer. We can see earthquakes remain in the forefront of Cantabrian’s minds and they are turning to these websites for information.”

With 90% of their visitors being from the Canterbury region, the Canterbury Quake Live website had the highest number of Cantabrians proportional to their total visitors in June. The GeoNet site followed, with 75% of their 204,000 unique audience (UA) being Cantabrians.

Nielsen’s demographic segmentation of New Zealand internet users identifies what websites are dominated by which particular demographic allowing websites to better serve their customers, market products and generate revenue through advertising. The Press’ website visitors were 62% Cantabrians, Pak’nSave (34%) and Dick Smith electronics (30%) which completed the top five websites for the highest proportion of visitors from the Canterbury region in June.

Canterbury Quake Live and GeoNet have consistently had a very high number of their visitors from Canterbury since Nielsen Online Ratings service began tracking in February 2012. (see chart 2)

Wisniewski adds, “These monthly unique audience figures to earthquake information sites are boosted by frequent quakes in the region and the spike in May was likely impacted by a number of comparatively larger quakes that month that ranged from magnitude 4.1 to 5.2.”

Rank Website Brand Audience Composition of Cantabrians (%) Coverage of total online Cantabrians (%) Total NZ Unique Audience (000)
1 Canterbury Quake Live 90 22 105
2 GeoNet 75 36 204
3 The Press 62 33 234
4 Pak’nSave 34 10 124
5 Dick Smith Electronics 30 13 193


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The SFO’s Investigation Of New Zealand First

On one level. New Zealand First has been the agent of its own misfortune. The New Zealand First Foundation handling the donations at the centre of the Serious Fraud Office investigation was reportedly (a) authorised by the NZF party’s board and (b)the money was apparently used to finance the party’s activities. Yet the disclosure trail remained opaque. According to its critics, NZF can’t have it both ways: it can’t claim that the foundation and the party were entirely separate legal entities, and then go to court to try and block the SFO from releasing its findings because of the likely impact on the party’s electoral fortunes... More>>


Gordon Campbell: On Whether This Election Is Already A Foregone Conclusion

Currently, this election looks like being a no contest. The weekend’s Newshub poll has the centre left enjoying a roughly 57-36% lead over the centre right. Labour is on 50.1% and the Greens 6.5%, while National remains in the dreaded 20s at 29.6% More>>


Serious Fraud Office: Files Charges In Relation To NZ First Foundation Donations

The SFO has filed a charge of ‘Obtaining by Deception’ against two defendants in the New Zealand First Foundation electoral funding case. The charges were filed on 23 September. The defendants have interim name suppression and so cannot be named ... More>>


Economy: Business Leaders’ Confidence Tanks As Top Kiwi CEOs Vent Their Frustrations

The New Zealand Herald’s Mood of the Boardroom 2020 Election Survey has been released with top business leaders saying New Zealand’s Covid-19 recovery is in peril – and they want a decisive role with Government in the country’s future. The annual ... More>>


Poll: Newshub-Reid Research Poll Shows National Rising But Labour Still Governing Alone

With less than three weeks to go, Labour remains in a position where it could govern alone in the latest Newshub-Reid Research poll* on 50.1% - down 10.8 percentage points. National has risen slightly to 29.6% (up 4.5 percentage points), but even with the ... More>>


Government: Taking Action To Reduce Waste And Plastics

Phase out single use and hard to recycle plastics by 2025 Create a $50m Plastics Innovation Fund to develop alternatives Standardise kerbside recycling The Labour Party is taking the next step in removing plastic rubbish from our oceans and environment ... More>>

Gordon Campbell: On Last Night’s Leaders Debate

Do political debates change voter intentions, and cause voters to switch sides? According to a 2019 Harvard Business School study conducted across 61 elections in nine countries involving 172,000 respondents, the answer would seem to be a resounding ... More>>


Dunne Speaks: The Election Campaign Just Grinds Slowly On And On

With just over three weeks until the General Election, the release of the first major pre-election opinion poll this week confirmed what was already being reported about this year’s campaign. Although the gap between Labour and National has narrowed ... More>>

Electoral Commission: Candidate And Party Lists Released

17 registered political parties and 677 candidates will be contesting the 2020 General Election Nominations have now closed and the Electoral Commission has released the electorate and party list candidates for 2020 online at vote.nz . Advance voting ... More>>

National: Plan To Restore NZ’s Prosperity

National’s Economic and Fiscal Plan carefully balances the need to invest in infrastructure and core public services while also reducing tax pressure on Kiwi families and businesses. National Leader Judith Collins and Finance spokesperson Paul Goldsmith unveiled National’s ... More>>






InfoPages News Channels