Unique charity promotion to launch Christchurch Casino New Zealand Cup Week

Christchurch Casino New Zealand Cup Week, an integral part of New Zealand Cup and Show Week, is being launched with a unique campaign that has three cars up for grabs, and will also see a portion of the proceeds going to Ronald McDonald House South Island.

The “Pin and Win” campaign is supported by the Christchurch Casino, New Zealand Metropolitan Trotting Club and the Canterbury Jockey Club. Punters simply purchase a 2012 Christchurch Casino New Zealand Cup pin for $5.00 to enter themselves in the draw to win one of three Ford Fiesta cars.

A portion of the sale from each pin will go to Ronald McDonald House South Island (RMHSI), which provides free accommodation and support to families while their child receives hospital care.

“This is an exciting promotion that really highlights Canterbury’s big week whilst helping a local charity at the same time,” says Christchurch Casino chief executive Brett Anderson.
A 1.6L Ford Fiesta worth $25,880 must be won by someone in the final draw at each of the following venues:

Christchurch Casino New Zealand Trotting Cup at Addington Raceway, November 13th 2012
Christchurch Casino, November 15th 2012
Christchurch Casino New Zealand Cup and New Zealand Bloodstock 1000 Guineas at Riccarton Park, November 17th 2012

“Each pin sold will be directly helping to provide a ‘home away from home’ for families when they need it the most, and we are extremely grateful to be the recipient charity of this fantastic promotion,” says Ronald McDonald House South Island General Manager Emma Jones.

The ‘Pin and Win’ promotion will be officially launched at Ronald McDonald House South Island on Tuesday, August 21 at 10am. The three branded Ford Fiesta vehicles will be onsite at the House for photographs, and media are invited to attend. For catering purposes, please RSVP to one of the contacts below by Monday, 20 August.

Chris Rowe (Marketing Manager, Riccarton Park), Brett Anderson (Chief Executive, Christchurch Casino), Ged Mooar (Marketing Manager, Addington Raceway) and Emma Jones (RMHSI General Manager) will be present and available for interview.

There will also be an opportunity for media to have a look around the newly repaired Ronald McDonald House.

Ronald McDonald House South Island is situated at 33 Cashel Street, Christchurch (corner of Montreal Street).

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