Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


UNITEC Celebrates Auckland Landmarks with New Campaign


UNITEC Celebrates Auckland Landmarks And Those Who Made Them with New Campaign

Today, Aucklanders are being asked to rise up and celebrate their city, as Unitec Institute of Technology launches its new campaign entitled ‘We make the people who make it’.

The campaign highlights the achievements of Unitec graduates within the trade industries and the role they have played in making Auckland into the city it is today.

With the growing sense of pride Aucklanders feel for their city, and an increasingly positive view of Auckland at an international level, including Auckland’s recent placement as the 10th most liveable city in the world, this campaign recognises the people who helped make it so.

The campaign focuses on ‘heroing’ the people who helped shape Auckland city. The TVC marks the cornerstone of the campaign and depicts people who have worked on key Auckland landmarks, and the roles they played in the creation of these auspicious buildings.

Executive Dean of Unitec’s Faculty of Technology and Built Environment, Graham Hodge, highlighted that career options within these areas are vital to the creation of Auckland’s future.

“We have a major skills shortage in NZ; with the Christchurch rebuild and the super city projects in Auckland, there has been a significant increase in demand for qualified trades-people, technicians and manager.

“This steady stream of employment opportunity means that students are able to embark on a great career path towards well-paying jobs, often with the prospect of self-employment, and the opportunity to influence the future of Auckland City. After all, they will be the ones who will be living in the Auckland of the future,” he said.

The campaign will roll out across a number of different platforms, including Cinema, Outdoor, Online and an innovative GPS-activated audio-video tour on City LINK Buses.

Part of the campaign’s digital strategy will focus around a Google Maps application, which enables people who have worked on buildings in Auckland, and around the world, to mark the spot and detail their involvement. As the campaign progresses, this application will become a highlighted component of the digital activity.

The distinctive soundtrack for the campaign was written and performed by Auckland artist Loui the Zu and can be downloaded for free via a text to download application imbedded in the TVC or by visiting www.unitec.ac.nz.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On Whether We’re Punching Above Our Weight, And Should We Care?

According to Pierre De Coubertin, founder of the modern Olympic Games, the Olympic ideal was not about “winning, but fighting well. Life is not conquering, but fighting well.” True to that ideal, young people from all over the world do still congregate together once every four years to compete peacefully against each other... More>>


Finance: Finance Minister And RBNZ Governor Agree To Update MOU On Macro-prudential Policy

Finance Minister Grant Robertson and Reserve Bank Governor Adrian Orr have updated the Memorandum of Understanding (MoU) on macro-prudential policy to further protect the financial system and support the Government’s housing objectives... More>>

Government: Offers Formal Apology For Dawn Raids
Prime Minister Jacinda Ardern has today formally apologised to Pacific communities impacted by the Dawn Raids in the 1970s.

Between 1974 and 1976, a series of rigorous immigration policies were carried out that resulted in targeted raids on the homes of Pacific families... More>>

Government: Bill Introduced To Protect Against Conversion Practices

Legislation has been introduced to Parliament to protect against practices intended to change or suppress someone’s sexual orientation, gender identity, or gender expression... More>>


Human Rights Commission: Successive Governments Responsible For Massive Breaches Of The Right To A Decent Home

Te Kahu Tika Tangata / Human Rights Commission has today launched Framework Guidelines on the Right to a Decent Home in Aotearoa and announced that it will hold a national inquiry into housing... More>>

NZUS Council: Welcomes Nomination Of Senator Tom Udall As US Ambassador To NZ

The NZUS Council welcomes the nomination of Senator Tom Udall to the role of US Ambassador to New Zealand and Samoa, NZUS Council executive director Jordan Small said... More>>

BusinessNZ: Visa Extensions Welcomed
BusinessNZ has welcomed the extension of some critical skill visa durations and changes to immigration systems to speed processing. Chief Executive Kirk Hope says move acknowledges advocacy by the hospitality sector, the BusinessNZ Network and others, and comes not a moment too soon.... More>>




InfoPages News Channels