Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


Police recruitment campaign: The Ink Beneath the Blue

"Police recruitment campaign: The Ink Beneath the Blue - Use who you are, don’t lose who you are"

Our new recruitment video and campaign– invites the public into the lives of some of our officers who literally wear their hearts on their sleeves.

It’s the stories and very personal experiences behind why they got their unique tattoos, combined with the training provided by police, which equip these officers to police more effectively and empathetically in our diverse communities.

All police staff were invited to participate in the campaign and an unprecedented number put their hands up to tell their stories. The seven staff chosen to be in the campaign all have different personal experience and cultural backgrounds. This recruiting campaign targets 18-30 year-olds from the Upper North Island area to join the police. While the great majority of our recruits already have a tattoo it is still one of the most commonly asked questions of the recruitment team.

DCE Media and Communications Jane Archibald says, “I believe this is one of the most powerful and emotive recruitment campaigns we have done.

I think our video speaks for itself and I hope that it resonates with our key audience and encourages them to join.

This campaign focuses on the importance of bringing your authentic self to policing and shows how someone’s own personal experiences can be valuable to their work.”

NZ Police has set itself a target of transforming its workforce so that it fully reflects the communities it serves.

In our video Constable Angel Pera, Henderson Police is a recent graduate of the Royal New Zealand Police College, who is a young single mother, with Tā moko about her whanau, whenua and whakapapa.

All of which contributed towards her journey and career with the New Zealand Police.

“I carry the mana of my Tupuna (ancestors) wherever I go, this is where my strength and determination comes from”, she says.

Many tattoos have cultural meaning, showing strength or mana, or life experiences, bringing whanau together, with a connection to heritage.

Constable Tephui Rudolph has memories of his family, a sister who died of cancer tattooed as angel wings on his body.

“I moved away from my parents at a young age and the tattoo in relation to that talks of courage, independence and strength.

I have a new one in progress which brings both my mum and my dad’s side together.

It also tells the story of the beginning of a new career as a police officer and the hurdles I had to finally graduate.”

Constable Leanne Benjamin, Diversity Liaison Officer in Dunedin has a rainbow bird which showcases strength.

“I have several tattoos with various meanings and through age and experiences I have a number of stories to tell. This bird represents my freedom to express myself and be my true self, at work and home, the colours represent our rainbow communities,” she says.

Another member of our staff, not shown in the video, Maori Responsiveness advisor Sergeant Juanita (Whiti) Timutimu says “I think I am the only serving police officer with a moko kauae. This is only given to wahine.

Two of my kuia had kauae and it was a great privilege to receive it.” Police are people too and we want the public to know that our staff sometimes make a connection with the people due to their tattoos not in spite of them”.

It was a first for the Police, with the Maori responsive advisor becoming the first female officer to have a moko kauae.

“In our role as Maori police officers, we bring everything to our mahi.

“It’s not just about our reo (language), it’s about everything that encompasses being Maori — including moko.

“I hope that our young ones with moko kauae, who want to come into the Police Force can feel that they can.”

If you are interested in joining police, whether you are tattooed or not, and have some more questions about tattoos or any part of the recruitment process, contact www.newcops.co.nz to find out more.

Watch our new recruitment video here: https://youtu.be/NcrlvSdMXtM

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On Our Weird Ways Of Funding Care For The Dying

National Party leader Judith Collins thinks the government’s traffic light system for emerging from Covid lockdowns is “confusing.” Perhaps she could be looking in the mirror because in recent weeks, National has hardly been a model of crystalline clarity. On RNZ this morning Collins was calling for the scrapping of all vaccine certificates and mandates once we hit 90% double dose vaccination. Yet in recent weeks, Chris Bishop, National’s Covid spokesperson has been indicating that vaccine certificates and employment mandates will be, and should be, part of our new Covid landscape... More>>

Covid-19: Two Cases Notified In Christchurch Last Evening

The Ministry of Health was notified last evening of two positive COVID-19 cases in Christchurch from the same household. One member of the household had recently returned to Christchurch from Auckland. The local public health unit is gathering information from the cases to identify close contacts and exposure events, including any locations of interest... More>>


Government: Considers Regulatory Safeguards For Three Waters Services
Public feedback is being sought on the regulatory safeguards required to ensure consumers and communities receive three waters services that meet their needs, Commerce and Consumer Affairs Minister, Dr David Clark announced today... More>>

Three Waters: Government To Protect Vital Public Water Services For Future Generations
Local Government Minister Nanaia Mahuta today confirmed the Government will create four publicly owned water entities to ensure every New Zealander has access to affordable, long-lasting drinking, waste and storm water infrastructure... More>>


Government: Responds To Independent Review Into WorkSafe

The Government has clear expectations that WorkSafe must action the recommendations of the independent review into the regulator to improve its management of adventure activities following the tragedy at Whakaari White Island, Workplace Relations and Safety Minister Michael Wood says... More>>

Government: First Step In Managed Isolation Changes; Expanding QFT With Pacific

The Government is starting a phased easing of border restrictions that will see the time spent in an MIQ facility halved for fully vaccinated overseas arrivals from 14 November and home isolation introduced in the first quarter of 2022 at the latest, Chris Hipkins said today... More>>





InfoPages News Channels