Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

The Aroha Is All In The Detail In Ruapehu

Kayaking at the Kaiwhakauka Waterfall.

A fresh new marketing campaign kicks off the summer season for Visit Ruapehu. Developed in partnership with award-winning Auckland based agency RUN, the bespoke campaign is a true testament to the unforgettable moments awaiting manuhiri in the region.

‘The Aroha Is All In The Detail’ speaks to the benefit of slowing down when things in your life always seem to be speeding up. The concept revolves around the element of a memory, that one thing that we remember that anchors us to that feeling, that moment in time.

Aligned with Ruapehu’s vision to create a thriving and sustainable visitor economy for the region that enhances the lives of visitors and residents alike, the campaign highlights those important heartfelt moments - taking time to be with, connect and care for nature in New Zealand’s first National Park.

“Tourism in Ruapehu, and around the world, will not return to how it was. This campaign is a new way of connecting to a new type of traveller in this new ‘COVID’ world – where people seek a true connection with our people and places,” explains Visit Ruapehu General Manager Jo Kennedy.

“It’s an opportunity to leave a part of themselves with us and find a sense of belonging here. To do their bit for our communities and landscapes, and to take a part of us with them in their hearts and minds when they return home,” adds Kennedy.

June 2020 research commissioned from Kantar showed that 62% of North Islanders have a fond memory of a moment or a visit to the Ruapehu region with respondents quoting times of “coffee in the sun looking at Mt Ngāuruhoe, bliss “ , “kayaking down the Whanganui River and stopping for a rest with a fantail coming to join us”, “feeling so stoked with myself for completing the Tongariro Alpine Crossing and sharing a cold beer with mates” Sarah Williams, Visit Ruapehu’s Marketing Manager understands the needs of high-value visitors who are looking to experience more than just a few days away.

“We are blessed here in Ruapehu that we have so much more to offer those looking to take time out, centre themselves and truly appreciate what’s important in life. We hope that ‘The Aroha Is All In The Detail’ campaign resonates with people who will come and visit us and thrive from exploring Our Greater Outdoors. In addition to taking in the grand landscapes and unique experiences, Ruapehu is a place of welcoming people and fantastic stories full of aroha.”

The campaign kicked off over the weekend and will continue through to the end of the year, with visitors encouraged to share their moments online using #FindYourAroha and to check out an awesome range of summer specials available on https://www.visitruapehu.com/the-aroha.

Camping at the Ruatiti Domain, Ruapehu.

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On How Women Are Suffering The Most From The Covid Economic Recession

Both here and abroad, the Covid-19 economic recession has been disastrous for women workers and their families. In November, young women below 30 in particular were feeling the consequences:

Of concern is the sustained deterioration in youth employment, particularly for females, with a -4.3% pa drop in filled jobs for females aged below 30, and a 3.9%pa drop for males aged below 30....More>>

 

A New Year: No politicians at Rātana in 2021

Annual celebrations at Rātana pā will be different this year, amid a decision to hold an internal hui for church adherents only… More>>

ALSO:

Covid: Border Exception for 1000 International Students

The Government has approved an exception class for 1000 international tertiary students, degree level and above, who began their study in New Zealand but were caught offshore when border restrictions began....More>>

ALSO:

 
 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels