Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


‘The All Blacks Experience Is The Next Closest Thing To Being An All Black’

Following seven years of planning and more than a year of construction, the All Blacks Experience has been officially launched at a VIP function in Auckland.

All Blacks Experience Board Chair Dame Julie Christie officially declared the venue open at SkyCity Federal Street, ahead of the newest tourist attraction in Aotearoa welcoming the public from 2 December.

Dame Julie says: “This is a huge milestone and after a challenging year for everyone, we are really proud to be able to launch this amazing experience for all – whether you’re a long-time rugby fan, new to the game, or just wanting to do something new and exciting.

“Having New Zealand Rugby and Ngāi Tahu Tourism working together has delivered something really special, and I’m excited to see and hear the reaction from people when they experience this state-of-the-art guided encounter.

“Over the last two days we have had former All Blacks, Black Ferns, and representatives from all grades of rugby visit the All Blacks Experience. Judging by their reactions, the attraction is going to bring a lot of joy to both fans and those who are new to our national game.”

Te Rūnanga o Ngāi Tahu Kaiwhakahaere Lisa Tumahai says the opening is an important milestone for the iwi, which has a proud tradition of whānau being selected for the All Blacks, Māori All Blacks, Black Ferns, and other national rugby teams.

“The All Blacks Experience helps to honour the achievement of all our whānau who have worn the black jersey. The mana of that special jersey is recognised throughout the world, and it is certainly felt strongly by anyone walking through the All Blacks Experience, just as I experienced today.

“We know the pride New Zealanders feel for the All Blacks, Māori All Blacks, and Black Ferns will draw them to this experience and in time we will look forward to welcoming fans from around the world to get a true sense of what it feels like to run out onto that pitch as a member of one of the world’s most famous sporting teams.”

Local mana whenua Ngāti Whātua Ōrākei joined with New Zealand Rugby and Ngāi Tahu Tourism to bless the development yesterday (30 December). The hapū has played a significant role in the opening of the Experience.

All Blacks Experience is the first major tourism attraction in Aotearoa to launch since the outbreak of COVID-19. Around 200 guests were on hand at the VIP launch, including Minister of Tourism Stuart Nash, former All Blacks and whānau, dignitaries, and senior iwi members.

The fully guided, state-of-the-art, interactive showcase features the All Blacks and also celebrates the Black Ferns, and all of New Zealand’s national rugby teams in black. Located in the SkyCity precinct in central Auckland, the Experience features a four-metre-high screen that puts visitors face-to-face with a larger-than-life Test match haka.

Former All Blacks loose forward Josh Kronfield says the attraction has something for everyone.

“The All Blacks Experience is the next closest thing you can get to being an All Black. Face the haka, learn the history and understand what it takes to become an All Black.”

With the largest All Blacks retail store in the country and the only official store where visitors can purchase personalised jerseys, this new attraction is a must for rugby fans.

The All Blacks Experience, a New Zealand Rugby and Ngāi Tahu Tourism joint venture, is open seven days a week from 9.30am to 6.00pm. Tickets are on sale now at www.experienceallblacks.com.

All Blacks Experience

Learn the story, feel the passion, and experience the All Blacks story close and personal. The All Black Experience is a state-of-the-art guided encounter that showcases the All Blacks, Black Ferns, and our other national rugby teams in black through exceptional innovation and technology. This full sensory and interactive experience allows New Zealanders and international manuhiri (visitors) to celebrate New Zealand’s rugby heritage, achievements, and culture. Understand and appreciate why the haka plays an integral role in physically and mentally preparing All Black teams for battle. You can then test your own rugby skills against All Blacks and Black Ferns in our hands-on, interactive zone. For more information, visit www.experienceallblacks.com

New Zealand Rugby

New Zealand Rugby (NZR) is the governing body of rugby union in New Zealand. NZR’s purpose is to lead, grow, support, and promote New Zealand’s game. NZR’s main objectives are to promote and develop rugby throughout New Zealand; arrange and participate in matches and tours in New Zealand and overseas; represent New Zealand in World Rugby; form and manage New Zealand representative teams; and encourage participation in the sport. For more information, visit: www.nzrugby.co.nz

Ngāi Tahu Tourism

Ngāi Tahu Tourism is one of the leading tourism operators in Aotearoa with 10 iconic businesses, including Shotover Jet, Dark Sky Project, Hukafalls Jet, National Kiwi Hatchery, Franz Josef Glacier Guides and Franz Josef Glacier Hot Pools now open for the domestic market: www.ngaitahutourism.co.nz

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Demise Of The Tokyo Olympics

As the Covid vaccines roll out around the world, the Tokyo Olympics are looming as a major test of when (and whether) something akin to global normality can return – to international travel, to global tourism, to professional sport and to mass gatherings of human beings. Currently though, it looks like a forlorn hope that Japan will be able to host the Olympics in late July. Herd immunity on any significant scale seems possible only by December 2021, at the earliest... More>>


Oranga Tamariki: Chief Executive Grainne Moss Steps Down

Controversial Oranga Tamariki chief executive Grainne Moss has decided to step down. More>>


USA: Prime Minister Congratulates President Joe Biden On His Inauguration

Prime Minister Jacinda Ardern has congratulated President Joe Biden on his inauguration as the 46th President of the United States of America. “I look forward to building a close relationship with President Biden and working with him on issues that matter ... More>>


New Zealand Government: Cook Islanders To Resume Travel To New Zealand

The Prime Minister of New Zealand Jacinda Ardern and the Prime Minister of the Cook Islands Mark Brown have announced passengers from the Cook Islands can resume quarantine-free travel into New Zealand from 21 January, enabling access to essential services such ... More>>


A New Year: No politicians at Rātana in 2021

Annual celebrations at Rātana pā will be different this year, amid a decision to hold an internal hui for church adherents only… More>>


Government: New Public Housing Plan Announced

RT HON JACINDA ARDERN HON DR MEGAN WOODS The Government has released its Public Housing Plan 2021-2024 which outlines the intention of where 8,000 additional public and transitional housing places announced in Budget 2020, will go. “The Government ... More>>

Government: Pre-Departure Testing Extended To All Passengers To New Zealand

To further protect New Zealand from COVID-19, the Government is extending pre-departure testing to all passengers to New Zealand except from Australia, Antarctica and most Pacific Islands, COVID-19 Response Minister Chris Hipkins said today. More>>


Covid: Border Exception for 1000 International Students

The Government has approved an exception class for 1000 international tertiary students, degree level and above, who began their study in New Zealand but were caught offshore when border restrictions began....More>>





InfoPages News Channels