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JAFA Campaign Hits Out-Of-Towners

Tourism Auckland

Newspaper advertising featuring Jafa's will draw the public's attention to an important domestic tourism campaign launched by Tourism Auckland this week.

Newspaper advertising featuring Jafa's will draw the public's attention to an important domestic tourism campaign launched by Tourism Auckland this week.

Spokesperson Jodie Pasgaard says the fun-filled, high impact image of the great kiwi icon, the Jaffa, will help us tell out-of-towners about Auckland, an Auckland that is rich in the centre and sugar coated.

"This is a very different campaign aimed at the domestic tourism market and we hope the J.A.F.A. jokes will assist with public debate."

"The sweet deals being thrown in by major hotels and attractions will help increase domestic leisure tourism into Auckland during the fringe season."

"The campaign carries the message to people within a 2-4 hour drive from Auckland or people from Wellington, Christchurch and Dunedin who are interested in a weekend away, a special event or to visit friends and family," she says.

"The Jaffa icon was used to characterise the essence of Auckland as a city with a rich centre and a region rich in entertainment activities and attractions for visitors. The fact that the J.A.F.A acronym has another more cheeky meaning has a touch of the shock-value which should assist with our campaign objectives," she says.

Radio advertising will support the newspaper campaign during the four-month campaign.

Other Auckland News:
Auckland Dream Cruise Destination - Auckland wins most responsive cruise team.

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The Ports of Auckland was voted most responsive cruise team by Dream Cruise Vacations in their latest survey.

At the end of the 1998/99 season, Auckland has hosted 39 cruise ship visit and 30,000 cruise passengers.

Volvo Around the World race will visit Auckland - the next race will definitely visit the city of sails.

Formerly called the Whitbread Around the world race the next event, sponsored
by Volvo, for single handed yachts will definitely be visiting the city of sails.

Organisers are talking about a possible Sydney-Hobart-Auckland leg.

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