DMA changes keep pace with dynamic industry

31 May 2000

Media Update

DMA changes keep pace with dynamic industry

The new 2000 DMA National Board was elected at the recent DMA AGM.

DMA chair Scott Fuller has been re-elected for a record fourth term. Scott is a Director of Sullivan Thomson Ltd, a Wellington based marketing and management consultancy. His work providing strategic advice to a wide range of New Zealand companies has prepared Scott well to lead the DMA through the dynamic change that is facing the Association and the industry.

Lee Parkinson, General Manager of the Communications Arts Group and CEO of Hyperactive, is the new deputy chair. Lee is one of New Zealand's top e-strategists. He will be using these strengths in his role as the chair of the newly-announced eMarketing Council. He is also responsible for driving education and the development of codes for eMarketing.

Valerie Walshe is the newest member of the DMA board. As 1999's Direct Marketer of the Year she has an intimate knowledge of the DM industry and a strong association with the DMA. Formerly with IBM and Bank Direct, she is now Business Manager ? Telecommunications at The Warehouse Ltd. Valerie chairs the DMA Marketing Committee.

The full DMA board is: Chairman: Scott Fuller, Consulting Partner, Sullivan Thomson Ltd Deputy Chairman: Lee Parkinson, General Manager Communication Arts Group Valerie Walshe, Business Manager ? Telecommunications, The Warehouse Ltd David Jamieson, Operations Director, Moore Gallagher Sharon Henderson, Managing Director, Aim Direct Martin Fox, Manager Direct Operations, SIS Insurance Garry Browne, Business Manager, MG Group Fiona Ritchie, Direct Marketing Consultant, NZ Post Michael Durie, Director, Thinkdirect Ltd.

In addition to the board changes, the DMA has recently made a number of staffing changes, to recognise the increasing importance of electronic media and growth in the DM industry.

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For further information: Jo Patterson, (new) Communications Manager, ph: 09 303 9470 or 025 789 870

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