The Six Million Coffee Cup Giveaway

MEDIA RELEASE
June 13, 2000

THE SIX MILLION COFFEE CUP GIVEAWAY!

Nescafe is giving away more than six million cups of coffee over the next two months in one of the largest sampling campaigns this country has seen.

Taking to the streets, carparks, offices and universities of New Zealand’s five main cities 12 Nescafe samplers with spaceman-like Nescafe dispensing backpacks, good looks and eager wills will kick-start the day for thousands of New Zealanders.

Over 600,000 households will have also received a free Nescafe Classic sample pack containing enough for 10 cups of coffee in the mail.

Nescafe Senior Brand Manager Nicola Pearce says the purpose of the campaign, called the Nescafe…Love It In The Morning campaign, is to bring the great taste of Nescafe to thousands of New Zealanders in the mornings.

“Mornings are a great time to drink coffee because of its kick start benefits.”

Heading up the team of samplers is Nescafe Event and Sampling Coordinator Jenny Rutherfurd-Drasgo. With a hectic schedule of four hours a day, five days a week for eight weeks Jenny and the team intend to deliver the great Nescafe taste with fun to as many morning commuters as possible.

The Nescafe…Love It In The Morning campaign also features a nationwide advertising campaign, a consumer travel mug promotion and a university mug swap competition.

Interesting Information on Coffee:

 A recent report released by the American Medical Association suggests coffee may also prevent Parkinson’s disease by reducing the number of particular transmitters in the brain that kill neurons.

 Nescafe Classic is New Zealand’s favourite soluble coffee

 Nescafe Classic is the market leader of the soluble coffee market

 Fifty seven percent of all coffee is consumed at breakfast

 New Zealanders consume over 1.45 billion cups of coffee per year

 Ninety two percent of all cups of coffee consumed at home are soluble

If you are interested in finding out more information on one of the New Zealand’s largest sampling campaigns contact Nicola Pearce on (09) 367 2800 or nicola.pearce@nz.nestle.com

Released on behalf of Nestle NZ Ltd by Porter Novelli New Zealand (Auckland) Ltd.
For further information please contact:

Nicola Pearce Nestle (NZ) Ltd 09 367 2800
or
Bridget Reaney Porter Novelli New Zealand (Auckland) Ltd. 09 373 3786

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