ACNielsen Eratings.Com Global Client List Triples
ACNielsen Eratings.Com Global Client List Triples
Including the U.S., Global Total Now Stands at
520
Agency, Corporate and Internet Industry Leaders Subscribe to Service in 15 Countries
Auckland – 19
July 2000: Continuing its rapid growth as the world’s
leading provider of global Internet audience information,
ACNielsen eRatings.com today announced that 95 new clients
have subscribed to the international Nielsen//NetRatings
Internet audience measurement service in the second quarter,
adding to the 55 global clients signed in the first quarter
and bringing the year-to-date total to 150 clients across 15
countries.
ACNielsen eRatings.com is a venture between ACNielsen Corporation (NYSE: ART) and NetRatings, Inc., (NASDAQ: NTRT). Including the US, the Nielsen//NetRatings service now has more than 520 clients worldwide.
“By
leveraging the strength of ACNielsen’s global expertise, we
continue to make rapid progress toward establishing
Nielsen//NetRatings as the global currency for Internet
measurement,” said Michael P. Connors, vice chairman of
ACNielsen. “Our client list has nearly doubled in the
second quarter. We now have high-quality panels reporting
global data, while prestigious clients in 15 countries have
subscribed to the service.”
Leading Clients
Clients
who subscribed to the Nielsen//NetRatings service outside
the US in the second quarter include: British Telecom,
Goldman Sachs, McKinsey & Co., Microsoft, Philips
Electronics, Intel, Reuters, Saatchi & Saatchi, Tesco plc
and Yahoo.
Connors also noted that ACNielsen eRatings.com has contracted an additional US$1.8 million in revenue in the second quarter, for a first-half total of US$3 million. “Advertising agencies, financial institutions, corporate marketers and Internet companies worldwide are recognising the unique value of Nielsen//NetRatings’ accurate, timely information,” he said. “We are confident that our success in growing this business worldwide is representative of the success our Internet audience measurement information will bring our clients.”
Global Reach
Nielsen//NetRatings is reporting data on
Internet audience activity in the US, Japan, Australia, the
UK, Singapore, New Zealand, Ireland and Canada, and has
introduced the service in Norway, Finland, Sweden, Denmark,
France, Germany, Italy and Hong Kong in the second quarter,
with local data expected in those markets in the third
quarter.
In total, Nielsen//NetRatings panels now have
more than 150,000 individuals under measurement,
representing the world’s largest real-time Internet audience
measurement panel.
About Nielsen//NetRatings
The
Nielsen//NetRatings service uses unique technology capable
of measuring both Internet use and advertising to provide
the most timely, accurate and comprehensive Internet usage
data and advertising information in the global marketplace.
Nielsen//NetRatings leverages proprietary data-collection
technology from NetRatings, Nielsen Media Research's 50
years of expertise in research and audience measurement, and
ACNielsen’s international leadership in supplying market
research information covering more than 100 countries. For
more information, please visit
www.nielsen-netratings.com.
NetRatings (Nasdaq: NTRT) provides Internet audience measurement and analysis services that enable its customers to make informed decisions regarding their Internet strategies. NetRatings delivers accurate and timely information collected from a representative sample of Internet users and augments it with detailed, flexible reporting and in-depth analyses.
ACNielsen eRatings.com is a venture between ACNielsen (NYSE: ART) and NetRatings Inc. (NASDAQ: NTRT). ACNielsen is the world's leading market research firm, offering measurement and analysis of marketplace dynamics, consumer attitudes and behavior, and new and traditional media in more than 100 countries, and NetRatings is the leading provider of Internet audience measurement technology and analysis. Through the Nielsen//NetRatings service, ACNielsen eRatings.com is creating the first global service for tracking audiences, advertising and user activity on the Internet in more than