Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Trade Me Targets Small Businesses

Trade Me Targets Small Businesses

Trade Me (www.trademe.co.nz) – New Zealand’s largest person-to-person auction site – now allows small business to buy advertising online. The new functionality allows smaller businesses to “get their feet wet” by buying smaller chunks of banner advertising online within the Trade Me site.

Advertisers can logon and buy between 2,000 and 10,000 banner impressions, upload their banner, and pay online by credit card. The process allows the purchaser to specify the targeting criteria, specifying which Trade Me categories to show the banners within and how many times each user should see the banner.

“We generate over 3 million page views per month – so we have plenty of space to accommodate the smaller advertisers, as well as larger campaigns.” Managing Director Sam Morgan says. “We think that by lowering the barriers to entry, and allowing advertisers to define their own targeting criteria we will be able to increase our ad revenues.” Morgan says.

“We have a highly targeted offering – advertisers can buy 2000 banners that will only show to users within the DVD category a maximum of 3 times – only during business hours. We expect this level of targeting to provide good click-through rates for advertisers.”

Trade Me can be found at http://www.trademe.co.nz

About Trade Me Ltd Trade Me Ltd was founded in August 1999 and is part of eCentric Ltd, a Wellington-based e-commerce development company (formerly AMR Software). Trade Me has over 18,000 registered traders and can be found at http://www.trademe.co.nz.

Media contact: Sam Morgan Day: (04) 473 9258 Mob: (025) 735 673 Email: sam@trademe.co.nz Web: http://www.trademe.co.nz

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 



Westpac: More Job Opportunities, But Growth In Workers’ Earnings Remains Subdued

The Westpac McDermott Miller Employment Confidence Index rose 1.2 points in the December quarter, to a level of 106.9. This was the sixth straight rise in the index since the Covid-19 lockdown in 2020. Michael Gordon, Acting Chief Economist for Westpac, noted that the rise in the index has largely been driven by perceptions... More>>




Statistics: Card Spending Continues To Increase As COVID-19 Restrictions Ease

The busy Christmas period combined with easing COVID-19 restrictions helped to increase card spending in December 2021, Stats NZ said today... More>>


Westpac NZ: Warns About Sophisticated New Scam
Westpac NZ is warning New Zealanders about a sophisticated new scam that involves a fake Westpac investment prospectus.
The prospectus is formatted to resemble a Westpac document and includes professional-looking imagery... More>>


TradeMe: Job Market Ends 2021 On A High With Record Number Of Vacancies
The New Zealand job market finished 2021 on a high note, with the ball still firmly in the job hunters’ court, according to the analysis of 69,600 vacancies listed on Trade Me Jobs for the quarter ending 31 December (Q4)... More>>


Insurance Council of New Zealand: September South Island Windstorm Cost $36.5 M Raises 2021 Extreme Weather Claims Total To $321.6 M

Gale force winds and storms between 9 and 13 September 2021 resulted in insurers supporting communities to the tune of $36.5 m. This is a significant rise, of $16.7 m, on preliminary figures for the event and lifts the end of year total for all extreme weather events in 2021 to $321.6 m... More>>


Statistics: Building Consents Hit New Highs In November
There were a record 48,522 new homes consented in the year ended November 2021, Stats NZ said today. This was up 26 percent compared with the year ended November 2020... More>>