Scoop has an Ethical Paywall
Work smarter with a Pro licence Learn More

Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


NZ Post Enters Major Online Communication Venture

NZ Post Enters Major Online Communication Venture With eVentures NZ

eVentures New Zealand announced today that the New Zealand Post Board has approved New Zealand Post taking a 20 percent shareholding in MessageMedia New Zealand.

MessageMedia New Zealand was recently launched by eVentures New Zealand (eVentures) as a joint venture with MessageMedia Inc., based in the United States. MessageMedia is a leading international company that provides advanced messaging solutions for building and enhancing online customer relationships.

CEO of eVentures New Zealand, Cindy Mitchener, says eVentures is delighted that New Zealand Post recognised the immediate and long-term strategic value of MessageMedia in New Zealand.

"New Zealand Post is the ideal partner for MessageMedia in this market. It's extremely pleasing to be associated with a company with such a strong brand, which New Zealanders know and have confidence in", Ms Mitchener says.

Regarded as the leading provider of permission based e-messaging solutions in the US market, MessageMedia provides information delivery, marketing, research, e-commerce and transactional messaging solutions.

"With its experience in communication and messaging, New Zealand Post will provide significant commercial opportunities for MessageMedia as well as making a valuable contribution to the ongoing growth of the business. Both parties are committed to being New Zealand's leading provider of e-messaging solutions, says Ms Mitchener.

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

John Allen, CEO of New Zealand Post Enterprises, says the services MessageMedia brings to New Zealand will contribute to New Zealand Post's vision of being a leading provider of reliable, efficient services for messages, goods and payments.

"This deal signifies New Zealand Post's commitment to our customers' needs for electronic solutions," says Mr Allen.

eVentures and New Zealand Post will work together to further develop MessageMedia's market offerings in the communications area.

MessageMedia allows businesses to develop accountable methods for building long-term, personal relationships with customers and potential customers. It has already developed relationships with some of New Zealand's leading companies, setting the standard for the future of permission based e-messaging in this country. The ability to send highly personalised, graphic rich information, and then track results in real time, provides a significant market advantage for companies using this technology.

Ms Mitchener says New Zealand businesses are eager to adopt new technology that will help them advance their customer communications to deliver world class results.

"Worldwide trends indicate an exponential growth in the use of email, combined with a move to use outsourced Application Service Providers for critically important business functionality."

The eVentures business model is based around launching leading international e-commerce brands in New Zealand, providing them with investment capital, strategic resources and management services. Its objective is to be at the forefront of e-commerce and Internet investment in New Zealand. eVentures will also provide investment and incubation services to selected New Zealand businesses.

"eVentures New Zealand will always be looking for strategic partners who can contribute to the future growth of businesses it launches," says Ms Mitchener.

- ENDS -

For further information contact:

Cindy Mitchener CEO, eVentures New Zealand Ltd ph 09 359 5000

John Allen CEO, New Zealand Post Enterprises ph 04 496 4927

Communications Contact: Rachel Catanach ph 04 499 9111



MessageMedia is a leading international company that provides advanced messaging solutions for building and enhancing online customer relationships.

MessageMedia's e-mail marketing and customer service solutions enable businesses to maximise the opportunities e-mail offers as a communications channel with their customers. MessageMedia benefits clients by increasing customer acquisition, retention and loyalty, and by reducing related operational technology risks in executing large-scale e-mail programs.

MessageMedia works with companies in financial services, technology, publishing, entertainment, retail and ISPs/portals. The company offers a variety of e-mail messaging solutions which help organisations create and deliver sophisticated database-driven marketing programs. These solutions help MessageMedia's clients build, strengthen and enhance customer relationships online and help them keep in touch with their employees, prospects, shareholders, suppliers, distribution partners and other groups.

Software solutions are hosted on MessageMedia's server and provide advanced e-mail management and relational database capabilities, allowing clients to develop and deliver targeted, personalised and trackable permission-based marketing campaigns. MessageMedia's software is accessible via the Internet 24 hours a day, 7 days a week, and provides organisations with the flexibility and power to deliver e-mail campaigns of any scale on time.

MessageMedia's launch in New Zealand is a joint venture between eVentures New Zealand and MessageMedia Inc.

A SOFTBANK affiliate, MessageMedia Inc. was founded in 1994 in the US and is publicly trading on the NASDAQ. Some of MessageMedia Incorporated's clients include Yahoo!, E*TRADE, Barclay's Bank, The Wall Street Journal, Microsoft, Readers Digest, Compaq and Universal Studios.

© Scoop Media

Advertisement - scroll to continue reading
Business Headlines | Sci-Tech Headlines


Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.