New Director Of Futures For Brave New World

AUCKLAND - 17 October, 2000 - Steve Shearman is the new Director of Futures for Brave New World, New Zealand's largest marketing solutions company. An accomplished IT systems architect and expert in the application of digital technologies, Steve assumes responsibility for the team developing new online marketing systems and services and effectively adapting them for clients. He is also one of the key shareholders in the Brave New World partnership.

"The new media channels are effectively revolutionising the practise of marketing and advertising," says Steve Shearman. "Each time our clients interact with a consumer on the Internet, we learn more about what it takes to market effectively to that person, which is why we're increasingly seeing customised communications being delivered directly to target audiences.

"However in an age where consumers are deciding who can communicate with them, and in what way, the challenge facing New Zealand businesses is to find unique value exchange propositions that enable them to capture consumer attention, permission and information that leads to stronger and more profitable relationships.

"Brave New World enables our clients to start engaging their customers in relationships that are more valuable to the customer and themselves. Due to the focus on finding unique value exchange propositions, we are seeing some exciting success with our clients that go down this path. Its certainly changing the way our clients start to think about marketing."

Steve has been responsible for the design and implementation of a number of complex data integration and Internet projects with clients including Blue Star Business Supplies, Meridian Energy, New Zealand Dairy Board, Southern Cross Healthcare and Telecom Directories.

Prior to establishing Brave New World, Steve was Strategic Technology Manager for the eCommerce team at Advantage Group. This role involved leading the Java development team, providing strategic consulting for leading eCommerce clients and implementing various parts of the strategic direction of the eCommerce division.

Steve has also been the Technical Director for WebMasters, where he grew the software development team to 25 people, making it one of New Zealand's largest Java development teams. He also provided strategic consulting for key client accounts and acquired a number of blue chip clients for WebMasters.

ENDS

About Brave New World Brave New World offers a blend of traditional and new world communications for clients, leveraging the opportunities of integrated digital channels through next-generation communication tools. With a team of sixty, Brave New World provides a complete solution of strategic, creative, branding, data analysis and measurement services. Brave New World recently merged the talents of New Zealand's largest advertising company, WebMasters Network Limited and the leading design house Dave Clark Design Associates to form the new communications services company.

For further information, please contact: Steve Shearman, Brave New World, tel: +64 9 358 2448, mob: 021 522944, email: steve.shearman@bravenewworld.co.nz Nimita Morarji, Botica Conroy & Associates, tel: +64 9 303 3862, mob: 021 950058, email: nimitam@bca.co.nz

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