Celebrating 25 Years of Scoop
Special: Up To 25% Off Scoop Pro Learn More

Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Continuing Strong Growth in TV Advertising Sales

Television Networks report Continuing Strong Growth in Advertising Sales


Network television advertising sales for the October-December 1999 quarter grew at 5.5 per cent over the same period in 1998 according to figures released today by the New Zealand Television Broadcasters’ Council.

The sales figures for the three months ending 31 December 1999 show “a very encouraging trend” according to Bruce Wallace, Executive Director of the NZTBC, which represents the free to air channels – TVOne, TV2, TV3, TV4 and Prime.

He said the increase for the last quarter of the calendar year resulted from growth in the economy, a strong pre-Christmas retail period and election-related advertising. The strong upturn in television advertising was first evident in the third quarter when sales grew by 4.6 per cent on the same period in 1998. He said that television advertising sales usually rose ahead of the growth in the economy and it was clear from economic data that the economy was growing strongly.

Mr Wallace predicted that the annual advertising sales for all television for the full 1999 year would be significantly higher than last year’s total of $473 million.


Contact:


Bruce Wallace

09 379 2421: 025 944 853

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

© Scoop Media

Advertisement - scroll to continue reading
 
 
 
Business Headlines | Sci-Tech Headlines

 
 
 
 
 
 
 
 
 
 
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.