Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


TV Broadcasters Reviewing Audience Measurement

Thursday 15 December 2000

Television Broadcasters Reviewing Audience Measurement Contract

The New Zealand Television Broadcasters' Council is putting the supply of audience research information up for competitive tender in the first half of 2001.

Executive Director, Bruce Wallace said that the rapidly growing number of channels which will be offered to New Zealanders in a digital television world required the most up to date audience research service available. The Council had decided that the best way to ensure the on going quality and integrity of television audience research was to invite a small number of firms specialising in television audience research to tender for the contract.

The current supplier, ACNielsen, would be invited and the Council expected the company to be amongst the leading contenders for the expanded service.

The Council has asked Dr Peter Danaher to manage the tender process. Dr Danaher is the current auditor of the peoplemeter service for the television industry and Professor of Marketing at the University of Auckland. Dr Danaher said that he would be consulting widely with interested industry parties such as the Association of New Zealand Advertisers and the Communications Agencies Association of New Zealand.

The NZTBC represents the non-competitive interests of New Zealand's national free to air television companies: CanWest NZ, Television NZ and Prime Television NZ.


Bruce Wallace Executive Director Ph: 04 499 1028; 025 944 853.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Stats NZ: Primary Products Push Exports To A New High

New Zealand exports reached a new high in June 2021, off the back of record export values for logs and beef, Stats NZ said today. In June 2021, the value of all goods exports rose... More>>

Energy: New Zealand Could Be World’s First Large-scale Producer Of Green Hydrogen

Contact Energy and Meridian Energy are seeking registrations of interest to develop the world’s largest green hydrogen plant. The plant has the potential to earn hundreds of millions in export revenue and help decarbonise economies both here and overseas... More>>

MBIE: 36th America’s Cup Post-event Reports Released

Post-event reporting on the 36th America’s Cup (AC36) has been released today. The reports cover the delivery of the event by Crown, Council and America’s Cup Event Limited, economic impacts for Auckland and New Zealand, and delivery of critical infrastructure... More>>

Statistics: Household Saving Falls In The March 2021 Quarter

Saving by New Zealanders in the March 2021 quarter fell to its lowest level in two years after rising sharply in 2020, Stats NZ said today. Increases in household spending outpaced income growth, leading to a decline in household saving from the elevated levels that prevailed throughout 2020... More>>