The latest newspaper advertising figures for 2000 show the
highest growth ever, up $30m to a record $596m.
"This
shows that the traditional strengths of newspaper
advertising continue to be valued by advertisers" said
Maurice Mehlhopt, Executive Director of the Newspaper
Advertising Bureau.
This increase was achieved
despite increasing competition from existing and new media
such as the internet.
If you're using Scoop for work, your organisation needs to pay a small license fee with Scoop Pro. We think that's fair, because your organisation is benefiting from using our news resources. In return, we'll also give your team access to pro news tools and keep Scoop free for personal use, because public access to news is important!