Scoop Business

One.Tel Website Surges In Popularity

Tuesday, 12 June 2001, 4:23 pm
Press Release: www.hitwise.co.nz

One.Tel Website Surges In Popularity As Competitors Scramble For Its Customers

12 June 2001 - The One.Tel website (www.onetel.com.au) has experienced a 90% increase in its share of traffic to the telecommunications category over the past two weeks as customers attempt to gauge their options in the wake of the company’s demise. Amongst its competitors, One.Tel is showing admirable life after death, trailing only the Telstra (www.telstra.com) and Optus (www.optus.com.au) websites, and ahead of Vodafone (www.vodafone.com.au) and Primus (www.primustel.com.au).

Hitwise Click Stream data provides a clue as to which provider One.Tel customers may turn to now. For the week ending 9 June 2.2% of traffic departing from the One.Tel website went to Optus. Telstra also received 2.2% of departing traffic. Primus and Vodafone feature in the list of the top 20 downstream competitive sites from (that is, those telecommunications sites visited immediately after www.onetel.com.au), receiving 0.4% and 0.1% of One.Tel’s downstream traffic respectively. One.Tel investors also appear to have been visiting the website, with 0.6% of departing traffic heading to the Australian Stock Exchange website (www.asx.com.au).

About Hitwise:
Hitwise is the leading online competitive intelligence service giving strategists, agencies, and analysts real-time insights into the online competitive environment.

Each day, Hitwise monitors more than 1 million Australians and reports on how they interact with over 100,000 sites. Because we monitor 35% of the active Internet population on a daily basis, only Hitwise can provide real-time competitive insights required to make timely and effective business decisions.

Advertisement - scroll to continue reading

Used as a guide to the relative popularity ranking of a website, Hitwise provides information on how traffic is generated to a website, and provides an overview of the demographic profile of visitors to the site. It can also be used as a tool to track increases and decreases in the ranking of websites over time as a result of marketing campaigns. Hitwise is very useful as a guide to understanding traffic patterns to and from a site or competitive site.

Hitwise partners with Internet Service Providers (ISPs), whose networks capture the usage patterns of individuals, covering home, work and educational use. Hitwise’s methodology is audited by PricewaterhouseCoopers and abides by Federal Government privacy legislation.

Headquartered in Melbourne, Australia, Hitwise offers its service in Australia, New Zealand, Hong Kong and the United Kingdom. Hitwise will soon be launching its service in Korea, South Africa, Japan and Taiwan.

Ends

Advertisement - scroll to continue reading

Did you know Scoop has an Ethical Paywall?

If you're using Scoop for work, your organisation needs to pay a small license fee with Scoop Pro. We think that's fair, because your organisation is benefiting from using our news resources. In return, we'll also give your team access to pro news tools and keep Scoop free for personal use, because public access to news is important!

Go to Scoop Pro Find out more

Find more from www.hitwise.co.nz on InfoPages.

Business Headlines | Sci-Tech Headlines

BUSINESS, SCIENCE & TECH

John P. Ruehl: Defending Privacy In The Surveillance State And Fragmenting Internet

Governments and private entities have steadily eroded privacy on the internet. The trend toward internet functions centralising within national borders and fragmenting internationally reinforces the need to safeguard both openness and security in cyberspace.

Ecobaits: Kiwi Inventor Seeks To Change The World Of Fishing And Ocean Care With Sustainable Fishing Products

A Whangaparaoa entrepreneur has created new eco-friendly bait products using biodegradable ingredients that stays on a fishhook for longer than other baits, enabling more fish to be caught more cheaply, and giving anglers ‘real value for money’.

Bill Bennett: 2degrees Charged Over Roaming Claim

Misleading claims about free roaming in Australia have seen the Commerce Commission file eight separate Fair Trading Act charges against 2degrees. Vanessa Horne, who heads the ComCom’s Fair Trading team, says 2degrees made the claims in marketing between 2020 and 2023. This created the impression that customers would be able to roam year round in Australia at no extra cost.

Auckland Zoo: Emergency Mahi Underway For Endemic Skink On The Brink

Ninety-two percent of Aotearoa New Zealand’s 124 lizard species are Threatened or At Risk of extinction and awakōpaka skink is one of the most threatened. Following an urgent translocation, five ‘Nationally Critical’ awakōpaka skinks are being cared for at Auckland Zoo as part of a collaborative effort by the Zoo, Department of Conservation and Ngāi Tahu to save this rare taonga from extinction.

University of Auckland: AI Has Multiple Uses In Surgery, Research Finds

A group of researchers led by surgery researcher Dr Chris Varghese at Waipapa Taumata Rau, University of Auckland has just had an article on artificial intelligence in surgery published in leading journal, Nature Medicine.

Tourism Industry Aotearoa: TRENZ Bids Goodbye To The Capital, And Hello To Rotorua

Over the last two days, 1000 delegates from 25 countries have been networking, exploring the city, and conducting business which underpins the success of future tourism seasons in New Zealand.

Join Scoop Pro

Submit News

Become a Member