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Software Companies To Target Aus IT Spenders

Software Companies To Target Australian IT Spenders At AIIA 2001

Auckland, September 4, 2001 - New Zealand software companies are taking on the lucrative Australian Government IT market when they travel to the prestigious AIIA Software Showcase in Sydney.

The nine companies will present an array of innovative and fundamental business "building blocks" spanning the document management and core business applications industries at the showcase on September 5th. In particular, they will be targeting the Australian Government sector, Australia's biggest IT spender.

The Australian Information Industry (AIIA) Software Showcase is a high profile, business-to-business event. The showcase brings together Australian software developers, buyers, investors, R&D organisations, systems integrators, development partners, alliance partners, and media representatives. It is the only event of its kind in Australia where exhibitors demonstrate their software products and capabilities in a simple, no-frills trade exhibition format.

Trade New Zealand is supporting the nine companies on their mission.

Lisa Hinton, Trade New Zealand's Technology and Services Sector Team Manager, says the Australian IT sector is an important market for New Zealand companies to gain a footing in. The AIIA Software showcase represents a unique opportunity for Kiwi companies to court the Government IT dollar, as the event has traditionally been well attended by Australian Government IT executives.

"The AIIA exhibition gives New Zealand companies an opportunity to showcase their niche vertical applications to key Australian IT decision makers," Ms Hinton says. "In particular, these firms will be looking to offer their niche solutions to government departments and vertical markets including the legal, financial and health industries."

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Figures released by the Australian Bureau of Statistics show that expenditure on IT&T by Government in Australia was $A3,317 million, of which almost a quarter ($A788 million) was spent on wages and salaries of in-house IT&T employees, and almost a quarter ($A795 million) on contract payments to other organisations. Of these contracts, more than two-thirds ($A553 million) was for outsourcing ongoing services. Most (89%) contract payments for IT&T services went to private sector service providers.

The companies are ALM Systems Limited, Arena Consulting Limited, Enigma Publishing Ltd, 4iT International Limited, I.T. Link Limited, Owlcentral Limited, Profax International Limited, Reliance Software, and Software Consultants Ltd. Between them they represent the full spectrum of document and records management, health, security and accounting solutions for Government and corporate requirements.

Many of the nine companies on the mission count New Zealand Government agencies and public sector companies as their clients. Seven of the nine companies will be exhibiting in a co-located New Zealand software company display area, and two will be on display with their Australian distributors.

Ms Hinton says the companies are interested in forming strategic partnerships within the Australian market and identifying direct sales opportunities for their solutions.

"Companies within these sectors recognise the importance of getting business fundamentals such as electronic document management and support systems in place," says Ms Hinton.

The conference is being held on 5 September at the Sydney Convention Centre, Darling Harbour, Sydney.

For more information please contact:

Lisa Hinton
Technology and Services Sector Team Manager
Trade New Zealand
Ph : 09 915 4221

Distributed by Aimee McClinchy, Trade New Zealand Communications, Ph 09-915 5628

Company Profiles follow:

4iT International Limited – Distributor

4iT International Limited's management includes Kerry Tomlin, the initiator of the venture, and Jeff Cornock and Paul Heavey. 4iT International has the
exclusive rights to distribute and market Profax's Profax Accounting software in
Australia for an agreed period of ten years. The company also has the
authority to distribute ALM System's (POS2000 – point of sale software) in Australia and the rights to distribute and resell I.T. Link's handheld portable mobile sales solution integration in Australia. Profax, I.T. Link Limited and ALM Systems will all be represented by 4iT Limited at AIIA.
Contact Paul Heavey on Ph 09-839 0228 or Kerry Tomlin, Ph 09-837 4047

Profax International Limited - Accounting Software

Represented by 4iT Limited. Profax International was formed in 1979, before
the advent of the IBM PC. Its first commercial package was designed to run
on a Commodore 700. The first release of Profax was in 1984 and is now in
its seventh major revision. Profax prides itself on designing easy to use
business software with smooth integration to other 3rd party software

Arena Consulting Limited – Internet Security

Arena Consulting Limited is an Internet Security consulting company
specialising in the area of Intrusion Detection. The company is managed by
its owners Colin and Paulette Haxton, who have been working in network
administration and security since August 1996. Arena helps New Zealand
Government departments keep their finger on potential and actual attacks on
their IT systems. Primary products are the AMS Intrusion Monitoring service
and the AIMS Intrusion Monitoring Solution.
Contact Colin Haxton on Ph 04 528 6250

Enigma Publishing Ltd – Online Health Care

Enigma Publishing Ltd creates high quality information solutions for
clinical decision support, using online technologies to provide products
and services which enhance patient care and improve clinical outcomes.
Based in Albany, Auckland, the company has a staff of 11, with skills and experience in clinical practice, content creation and online systems development.
Enigma is supported in the achievement of its objectives through
partnerships with a number of leading organisations; the most important of
which is the University of Auckland, which bring skills in epidemiology,
clinical effective practice and critical analysis of health related outcomes.
Contact Peter Gillies Ph 09- 486 4006.

Owlcentral Limited – Legal Document Management

The Owl Group grew out of the CyberLaw project initiated in January 2000 to
create an expert system for creating and selling bulk or commoditised legal
documents across the Internet. Owlcentral began developing its Owldocuments
suites of legal documentation after that project, and as no suitable software could be located off the shelf, development commenced on the software platform Docdolittle.
Owl has an agreement to sell its documents on the Butterworths website and
is finalising details on a project to convert Butterworths documentation to
include the Owldocuments style of interactivity with Docdolittle.
Contact Rod Gates on Ph 09-302 3659

Reliance Software – Document and Records Management

Reliance Software is a privately owned company based in Wellington, New
Zealand. Reliance provides document management solutions based on Lotus
Notes to corporate and government clients in Australasia and Southeast Asia.
Key Reliance solutions include Document O.N.E., a comprehensive document
and records management system based on Lotus Notes; Web Blocks, an
innovative web site building product which requires no programming; and Web
Blocks Designer X, a system for building Domino web systems which
have a Notes-like interface. Key New Zealand Government clients are Audit
New Zealand, Ministry of Health, Department of Internal Affairs.
Contact Kathy Tremain Ph- 04 801 7931

Software Consultants Ltd - Consultants and Services

SCL is focused on delivering software and services in the Asia Pacific
region. SCL's customers are medium to large organisations and come from
most industry sectors. The company maintains specialist knowledge of the
health, social services and airline industries. Specialist offerings
provide or support mobile computing, database, help desk, development,
systems conversions, and software integration solutions.
Strategic long-term alliances with software manufactures and distributors
support SCL’s key specialist areas. SCL’s offerings are based on a balance
of both emerging and well-established niche-technologies. SCL creates its
own intellectual property in the form of business solutions that meet
current and new market needs.
Contact Mike Ogle Ph 09- 377 4960

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