Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Telstra Reduces Its CRM Costs With Data Warehouse

Telstra Reduces Its CRM Costs With Data Warehouse Solution

In a move that is expected to provide substantial savings on operating costs, Telstra has announced that its Retail and OnAir divisions would deploy a data warehousing solution to improve the efficiency and effectiveness of their customer relationship management (CRM) programs.

The solution, to be provided by Teradata (a division of NCR Corporation), will include the integration and migration of data from Telstra's existing Management Information Systems (MIS) to the Teradata data warehouse and the subsequent decommissioning of Telstra's incumbent systems.

Telstra Retail's Chief of Marketing, Ms Holly Kramer, said the Teradata platform would give substantial cost savings through the integration of the old systems and play a vital role in Telstra's strategy to enhance customer relations by providing intelligent business information for management and operational decision making.

"The bringing together of all of our customer information under the same platform serves a number of important purposes. It will assist us in managing our customer information privacy requirements, help us evaluate and improve our customer facing activities and most importantly provide CRM operating efficiencies," Ms Kramer said.

Vice president of Teradata, Mr Julian Beavis, said that the announcement came close on the heels of a separate arrangement with Telstra Wholesale and that Teradata was excited to be further strengthening its relationship with Telstra.

"Just as Teradata develops its technology and business solutions with its customers in mind, Telstra's implementation of an integrated data warehousing program reflects the focus and importance of a customer care strategy and that seeks to deliver on customer expectations," Mr Beavis said.

Teradata databases and data warehousing solutions are being used by many global telecommunications companies including SBC Communications, Sprint Communications, Bell South, Verizon, Vodafone, AT&T, France Telecom and NTT DoCoMo.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Civil Contractors: Massive Rebound In Civil Construction Business Confidence

New Zealand’s civil construction industry is riding a massive rebound in post-pandemic business confidence – but this may be undermined by skills shortages, which continue to be the industry’s number one challenge... More>>

Energy: Feeling Our Way Towards Hydrogen - Tina Schirr

Right now hydrogen is getting a lot of attention. Many countries are focusing on producing hydrogen for fuel, or procuring it, or planning for its future use... More>>

Maritime Union: Calls For New Zealand Shipping To Resolve Supply Chain Crisis

The Maritime Union says there needs to be innovative responses to ongoing shipping congestion. Maritime Union of New Zealand National Secretary Craig Harrison says it is essential that New Zealand develops its own shipping capacity... More>>

Housing: New Home Consents Continue To Break Records

A record 44,299 new homes were consented in the year ended June 2021, Stats NZ said today. “The annual number of new homes consented rose again in the June 2021 year, the fourth consecutive month of rises,” construction statistics manager Michael Heslop said... More>>

Real Estate: June Home Transfers Remain High
There were 44,517 home transfers in the June 2021 quarter, the highest June quarter figure since 2016, Stats NZ said today. The number of home transfers was very similar to the March 2021 quarter and was up 18,252 from the June 2020 quarter... More>>

Statistics: Household Saving Falls In The March 2021 Quarter

Saving by New Zealanders in the March 2021 quarter fell to its lowest level in two years after rising sharply in 2020, Stats NZ said today. Increases in household spending outpaced income growth, leading to a decline in household saving from the elevated levels that prevailed throughout 2020... More>>