Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Make The Most Of Lord Of The Rings Opportunites

21 December 2001

Make The Most Of Lord Of The Rings Opportunites, Industry New Zealand Urges Businesses

Industry New Zealand is encouraging New Zealand businesses are being encouraged to capitalise on the increased exposure this country is likely to receive resulting from the release of Lord of the Rings trilogy.
The first of the three movies, The Fellowship of the Ring, had its world premiere in London on December 10 and its New Zealand premiere on December 19.
The trilogy gives New Zealand business a unique opportunity to show we are a nation of talented, creative entrepreneurs, says Industry New Zealand Chief Executive Neil Mackay.
"The trilogy will not only show our outstanding scenery, it will show that we are a nation of highly skilled people in the wide range of industries involved behind the scenes in the making of the film - from the makeup artists, prop design and construction staff to the stunning visual effects created by technology wizards."
Some businesses have already felt the benefits, particularly in the creative industry sector. Like the Wellington-based visual effects, animation, post production studio, Oktobor.
"Peter Jackson's Lord of the Rings created an enormous opportunity for not only Oktobor, but also for our artists who contributed to a world-class feature film project," says Oktobor's Geoff Dixon. Oktobor's visual effects and animation are being used by film and television companies around the world.
But the opportunities offered through this increased attention on New Zealand are not just there for our film and creative industries, they are across the broad spectrum of industry, Mr Mackay said.
"So whether you are an IT company wanting to attract overseas clients or you are selling primary produce offshore there are tremendous opportunities to be seized," Mr Mackay said.
"If, for example, your business is considering a marketing drive in the United States next year, then why not time it around the release of the second movie in the trilogy, The Two Towers or around activities associated with the trilogy?"
Industry New Zealand is working with other government agencies to maximise the benefits from the trilogy for this country. A number of events are being planned over the coming months which could provide the platform for marketing opportunities for New Zealand business, he said.
They include activities at film trade markets in Los Angeles, Cannes and London, technology and innovation workshops in Los Angeles, Silicon Valley and Seattle focused on the special effects in the trilogy and an exhibition of film models and props created for the trilogy. If the movie is nominated for an Oscar a reception is planned for up to 100 senior Hollywood and foreign film makers at a prestigious Los Angeles location featuring New Zealand, food, wine and displays.
Industry New Zealand is contacting business directly and posting a timeline on its website (www. Industrynz.govt.nz) of all events that could provide spin-offs for New Zealand businesses.
" I encourage everyone in business to look at ways they can benefit from this unique opportunity," Mr Mackay said.

Ends/…

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 


Stats NZ: Quarterly Inflation Rising Steadily Across The Board

Higher prices for transport and food have driven up inflation for the all households group in the June 2021 quarter, Stats NZ said today. The ‘all households group’ represents all private New Zealand-resident households... More>>


Stats NZ: Primary Products Push Exports To A New High

New Zealand exports reached a new high in June 2021, off the back of record export values for logs and beef, Stats NZ said today. In June 2021, the value of all goods exports rose... More>>



Energy: New Zealand Could Be World’s First Large-scale Producer Of Green Hydrogen

Contact Energy and Meridian Energy are seeking registrations of interest to develop the world’s largest green hydrogen plant. The plant has the potential to earn hundreds of millions in export revenue and help decarbonise economies both here and overseas... More>>




Statistics: Household Saving Falls In The March 2021 Quarter

Saving by New Zealanders in the March 2021 quarter fell to its lowest level in two years after rising sharply in 2020, Stats NZ said today. Increases in household spending outpaced income growth, leading to a decline in household saving from the elevated levels that prevailed throughout 2020... More>>

ALSO: