Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


New Zealanders Love Their House And Garden


For Immediate Release 20/02/02

New Zealand's most popular lifestyle magazine show continued powerful growth. Latest circulation figures released on 20 February show NZ House & Garden selling more than 80,000 copies per month. This is an 18.5% increase in 12 months. Readership for this premium magazine also continues to rise. AC Nielsen readership figures show it is now being read by nearly 600,000 New Zealanders every month. These results move NZ House & Garden, long the country's leading lifestyle title, into the position of leading monthly magazine, having overtaken Australian Woman's Weekly (a monthly title).

NZ House & Garden editor Kate Coughlan is delighted with these results and says they reflect the magazine's relationship with its readers. "They are the most important people in our world. We work to stay in touch with what our readers want and to respond to their thoughts about what they would enjoy in their magazine. The results also reflect the outstanding quality of writing, photography and production achieved in each month's issue. I thank my team for that".

The latest readership figures also reveal significant increases for other publications in the stable of INL magazines. Boating New Zealand now has 163,000 readers, up 6.5%, Style is up 7.6% to 99,000, New Zealand Trucking rises 4% to 103,000 while New Zealand Fishing News remains as the undisputed king of the fishing titles with a 2.9% increase to 276,000 readers per month ? and that's 202,000 MORE readers per month than its nearest rival.

The new local version of FHM posted a very significant first readership of 200,000.

As well as New Zealand Fishing News, Boating New Zealand and FHM have also both clearly staked the leadership in their respective fields. Boating has double the readership of its nearest rival, while FHM has no rival.

Sarah Sandley, the General Manager of INL Magazines, says the increases across the INL stable reflect the company's dedication to its readers in all fields.

"We've known for some time now that the future of magazine publishing is in lifestyle and niche titles. The continued, and growing, success of NZ House & Garden, Boating New Zealand and New Zealand Fishing News tells us that New Zealanders don't only enjoy their lifestyle and their relaxation, they like to read about it too".


© Scoop Media

Business Headlines | Sci-Tech Headlines


NIWA: Scientists Say Methane Emitted By Humans ‘vastly Underestimated’

NIWA researchers have helped unlock information trapped in ancient air samples from Greenland and Antarctica that shows the amount of methane humans are emitting into the atmosphere from fossil fuels has been vastly underestimated... More>>


SMC Expert Reaction: Record Dry Spells And Effects On Forests

With no rain forecast before Sunday, Auckland is about to break a record for the city's longest dry spell. Niwa says Auckland is likely to hit 40 consecutive days without rain this weekend . The upper North Island is seeing severe meterological ... More>>


Reserve Bank: Official Cash Rate Remains At 1.0 Percent

The Monetary Policy Committee has decided to keep the Official Cash Rate (OCR) at 1.0 percent. Employment is at or slightly above its maximum sustainable level while consumer price inflation is close to the 2 percent mid-point of our target range. ... More>>


Science Media Centre: Novel Coronavirus Detected In China – Expert Reaction

The virus was detected after more than 40 people were hospitalised with pneumonia in Wuhan City, China and the outbreak traced to a large animal and seafood market. The Centers for Disease Control and Prevention reports that person-to-person transmission ... More>>


Science Media Centre: Flooding could release toxic gas – Expert Reaction

A chemical substance known as ouvea premix stored at an old paper mill in Mataura could release toxic ammonia gas if it comes in contact with water.More>>