Scoop has an Ethical Paywall
Television Advertising Revenue Up
Monday 15 April 2002
Television advertising revenue increased by 3.5 per cent for the first quarter of 2002 over the same period in 2001.
The New Zealand Television Broadcasters’ Council released the percentage increase today (Monday).
The NZTBC’s executive director, Bruce Wallace said that “undoubtedly generally buoyant economic conditions highlighted by the record retail spending levels has encouraged advertisers to invest in television advertising.” Increases in most advertising categories occurred reflecting the healthy commercial climate throughout New Zealand and strong competitiveness in banking and telecommunications
The NZTBC is made up of the four companies operating national broadcast television channels. They are CanWest New Zealand, Prime Television New Zealand, Sky Network Television and Television New Zealand.
Ends
Fix & Fogg: NASA Hand-picks Kiwi Nut Butter Brand To Travel To Space In NZ First
Citizens of the Sea: Sailors To Revolutionise Our Understanding Of Pacific Biodiversity
Netsafe: Making A Splash With Online Safety: Netsafe Launches New Flagship Programme For Kids
NZGBC: Flood Resilience PhD Student Widi Auliagisni Named Future Thinker Of The Year 2024
Business Canterbury: European Free Trade Agreement A Game-changer For Canterbury
Business Canterbury: Urges Council To Cut Costs, Not Ambition For City
