Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


New i-SITE for Visitors to New Zealand

Friday 6 September 2002

New i-SITE for Visitors to New Zealand

The first i-SITE was launched this morning by the Tourism Minister the Hon Mark Burton in Taupo.

The new branding is a leap forward in information provision for visitors to New Zealand, bringing the information centres into the 2000’s, said David Wilks, Acting Chief Executive of Tourism New Zealand .

“New Zealand has come a long way since the first visitor information centres were set up”, he said today. “This rebrand is well overdue, with the current visitor information centres retaining the same branding since they were set up by the New Zealand Publicity Department in 1990.”

“The i-SITE’s are a modern and efficient way of utilizing the recognizable elements of the information centres - the very well recognised ‘i’ symbol and the silver fern.”

He says the new signage will create a clear path for visitors who are searching for accurate and relevant information on New Zealand.

“The i-SITE branding is part of a logical information connection that flows through all activity around tourism,” said Mr Wilks. “The stylized fern appears throughout all trade training and marketing of New Zealand offshore, whether it be the internet, print or broadcast advertising, as part of the 100% Pure New Zealand branding and the Tourism New Zealand logo.”

“The Qualmark accreditation mark also uses this fern to help international visitors distinguish between accommodation and activities,” he said. “Now the new look for visitor information centres has the fern as part of its identity as well this creates a synergy between these tools, ensuring that visitors to New Zealand can easily find their way around.”

Kerry Marshall, Chairman of VIN Inc. agrees, saying the Visitor Information Network welcome the new branding.

“This is a very positive step that is welcomed by the Visitor Information Network,” he says. “i-SITE is a distinctive brand that will distinguish the official Network from other information centres. It will also assist in directing both domestic and international visitors to the regions, enabling greater economic benefit to VIN Inc stakeholders.”

“We are all looking forward to seeing the brand in action as the new signage is rolled out over the weeks ahead.”

The Auckland, Rotorua, Christchurch and Dunedin visitor information centres will be branded as i-SITEs this week – in time for the Visitor Information Network conference, which begins in Dunedin on Sunday 15th September.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Financial Markets Authority: Online Investing Platforms Transform Attitudes To Investing

Eight out of 10 New Zealand investors have a more favourable view of investing and financial markets after using online investing platforms, according to research released today by the Financial Markets Authority - Te Mana Tātai Hokohoko... More>>

Barfoot and Thompson: Auckland Housing Prices Shrug Off Winter Concerns

Auckland house prices shrugged off the normal winter downturn, concerns about increasing prices and warnings of possible future interest rate rises in July.
“Mounting concerns about the prices being paid and possible future interest rate increases did nothing to dampen July trading... More>>

Stats NZ: Sharp Falls In Unemployment And Underutilisation

The seasonally adjusted unemployment and underutilisation rates fell to 4.0 and 10.5 percent, respectively, in the June 2021 quarter, Stats NZ said today. The unemployment rate continued to fall from its recent peak of 5.3 percent in the September 2020 quarter... More>>

ASB: Labour Shortage Sting Set To Cause Issues For Years According To Latest Quarterly Economic Forecast

There are positives and negatives in the latest ASB Quarterly Economic Forecast as New Zealand continues to bounce back strongly from COVID-19. The closed border is putting additional strain on the country’s labour market... More>>

Transport: July 2021 New Vehicle Registrations Boosted By EV Rebate Scheme
Motor Industry Association Chief Executive David Crawford says that July 2021 sales of new vehicles were boosted by the recently introduced rebate scheme. July 2021 registrations were 15,053 units compared to 12,263 units for July 2020... More>>

ASB: New Support Finder Tool Helps Connect Customers With Thousands In Government Support

ASB research alongside benefit numbers from the Ministry of Social Development shows an increased number of Kiwis are struggling financially, and many may not be aware they’re eligible for government support... More>>