Singapore Airlines: Toast Of Asia-PacTravellers

Singapore Airlines The Toast Of Asia-Pacific Travellers

Singapore Airlines swept aside all competition in this year’s Business Traveller Asia-Pacific Awards held in Hong Kong on 20 September.

The 2002 Readers’ Poll, which was conducted among Business Traveller Asia-Pacific’s readership of frequent travellers based mostly in the Asia-Pacific region, saw Singapore Airlines retain top spot in every major category – World’s Best Airline, Best Asia-Pacific Airline, Best First Class, Best Business Class, Best Economy Class, and Best Frequent Flyer Programme.

Business Traveller Asia-Pacific is in its 21st year of publication, and is one of five regional editions of the magazine; the others are published in the UK, USA, Germany and the Middle East. Readers of Business Traveller are among the world’s most discerning and well-travelled executives, and among the industry’s most valued customers.

Almost 10,000 poll forms were distributed to subscribers, and more than 7% of them responded to the survey compiled by market-research company NFO WorldGroup – Hong Kong.

The Hong Kong-based publication paid tribute to Singapore Airlines’ excellent showing in the polls by reporting that the subscribers of Business Traveller Asia-Pacific “are among the most knowledgeable, experienced and committed travellers in the region”, and “do not bestow honours lightly, and to win an award in this poll is a tribute to real excellence”.

Singapore Airlines’s supremacy is not confined to the Pacific. In the 2002 Conde Nast Traveler Business Travel Awards, the Airline took the honours for Best Trans-Pacific Route For Business Class for the fifth year running, as well as Best Trans-Atlantic Route for Business Class. Conde Nast Traveler is one of the most prominent consumer travel magazines in the United States and boasts a circulation of over 800,000 readers.

In July, readers of Que Choisir, a high-profile French consumer magazine, voted Singapore Airlines ‘Best Airline For Travelling With Children’.

This month, Singapore Airlines was given a major boost on the corporate transparency front when the Airline was voted Best In The Transport/ Storage/ Communication category in a census carried out by the Securities Investors Association (Singapore). The Most Transparent Company Awards are presented to listed companies that excel in corporate disclosure.

Singapore Airlines operates daily flights from Auckland and five flights a week from Christchurch to Singapore and beyond.

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