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Sybrel appoints e-business expert
Sybrel appoints e-business expert Matthew Townsend to new role of Business Development Manager
AUCKLAND – Sybrel, one of New Zealand’s leading IT consultancies specialising in Microsoft-based solutions and services, today announced the appointment of e-business specialist Matthew Townsend to the position of Business Development Manager. Mr Townsend will be responsible for key accounts, new business generation and marketing initiatives.
“Matthew Townsend has an outstanding record of new business development in diverse markets, including Hong Kong, the United Kingdom and New Zealand,” says Peter Radich, Managing Director of Sybrel. “His understanding of Microsoft offerings makes him invaluable to Sybrel.”
Mr Townsend has a strong background in IT, telecommunications and e-commerce having worked at Telecom New Zealand, Comworth Communications and, more recently, CyberElves. In addition to developing an innovative customer relationship management (CRM) solution, he helped implement Cyberelves’ global business strategy including the establishment of its Hong Kong operation.
“The Sybrel offering is a powerful one, combining CyberElves’ e-commerce development strengths with the solid backing of Certified Microsoft Business Partner status,” says Matthew Townsend. “I look forward to leading Sybrel’s new business generation, as the company continues to expand its client base among large organisations in New Zealand.”
About Sybrel
Sybrel is a Certified
Microsoft Business Partner, which employs ten personnel in
offices in Auckland and Wellington. The company was
established in 2002 following major realignments within the
SGB group of companies, including the repositioning into
Sybrel of the group’s core Microsoft-based capabilities,
formerly part of Certus Consulting. Furthermore, Sybrel
acquired the assets, intellectual property, clients,
personnel and rights associated with CyberElves in New
Zealand and Asia Pacific. Sybrel is the New Zealand reseller
of Onyx Customer Relationship Management (CRM) and Plumtree
Portal solutions, which are both based on Microsoft
operating systems.
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