Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Taranaki Commercial Radio Audience Survey 2002


25th October 2002

Taranaki Commercial Radio Audience Measurement Survey 2002

The Taranaki 2002 Commercial Radio Audience Measurement Surveys conducted by Research International was released today at noon.

This is the first survey round that has used the latest 2001 Department of Statistics Census Data, which indicates that there are approximately 85,600 people aged over 10 years in the Taranaki survey area used for the Radio Audience Measurement Survey. Of these 85,600 people, 83.2% of them listen to a commercial radio station at some time during the week.

The survey, conducted over 6 weeks and sampling 1,349 people aged 10 years and over has found that 94.0 The Edge continues to have the most listeners each week, with 21,800 different people tuning in each week. Classic Hits 90FM moves to second place with 20,900 different listeners each week, followed by Taranaki's Energy FM moving to third place with 19,300 listeners. Newstalk ZB retains fourth place with 15,200 listeners and The Rock holds onto fifth place with 10,900 different listeners each week.

The commercial radio station with the highest market share in the Taranaki area is now Classic Hits 90FM with a 19.1% share of the market. 94.0 The Edge retains second place with a 15.4% share of commercial radio listening in Taranaki, followed by Newstalk ZB moving to third place with a 14.2% share. Taranaki's Energy FM moves to fourth place with a 12.6% share and The Rock moves up to fifth in the market with an 7.9% share of commercial radio listening in the Taranaki.

Breakfast results show Classic Hits gaining highest share, with a 20.4% share of the commercial radio breakfast market. Newstalk ZB moves to second placing at breakfast with an 18.7% share, followed by 94.0 The Edge moving up to third place with a 14.5% share. Taranaki's Energy FM moves to fourth placing this round with a 14.2% share of the breakfast market. The Rock 95.6FM retains its fifth placing at breakfast with a 6.7% share of the commercial radio breakfast market.

The margin of error on these results is +/- 2.6%

Further details of the survey and results for all subscribing commercial radio stations in the Taranaki market can be found at


© Scoop Media

Business Headlines | Sci-Tech Headlines


Stats: Auckland’s Population Falls For The First Time
In the wake of the COVID-19 pandemic, New Zealand’s population growth slowed down with Auckland recording a population decline for the first time ever, Stats NZ said today. “New Zealand saw slowing population growth in all regions... More>>

BusinessNZ: Third Snapshot Report Reveals $9.5 Billion Business Investment In Climate Action

Signatories to the Climate Leaders Coalition have committed to invest $9.5 billion over the next five years to reduce emissions from their businesses, as revealed in their third anniversary snapshot report released today... More>>

Digitl: The home printer market is broken
Printers are more of a security blanket that a serious aid to productivity. Yet for many people they are not optional.
Even if you don’t feel the urge to squirt ink onto dead trees in order to express yourself, others will insist on printed documents... More>>

Retail NZ: Some Good News In COVID Announcements, But Firm Dates Needed

Retail NZ is welcoming news that the Government is increasing financial support for businesses in light of the ongoing COVID-19 lockdown, and that retail will be able to open at all stages of the new “Covid Protection Framework... More>>

ComCom: Companies In Hot Water For Selling Unsafe Hot Water Bottles And Toys

A wholesaler and a retailer have been fined a total of $140,000 under the Fair Trading Act for selling hot water bottles and toys that did not comply with mandatory safety requirements. Paramount Merchandise Company Limited (Paramount) was fined $104,000 after pleading guilty in the Manukau District Court... More>>

Reserve Bank: Robust Balance Sheets Yield Faster Economic Recovery

Stronger balance sheets for households, businesses, financial institutions and the government going into the pandemic contributed towards maintaining a sound financial system and yielding a faster economic recovery than following previous deep recessions... More>>