Survey Provides Interesting Snapshot Of NZ Women
FOR IMMEDIATE RELEASE
January 13 2003
aQuana WELLBEING
SURVEY PROVIDES INTERESTING SNAPSHOT
OF NEW ZEALAND
WOMEN
Are New Zealand women obsessed with Botox and padded bras? Are they saving for their retirement? Would they like to be housewives? How many have been sexually harassed? Is eating organic important?
The results of a survey asking New Zealand women these questions and many more relating to their health and lifestyle have just been released, with some surprising findings.
The aQuana Wellbeing Survey results provide a snap-shot of how New Zealand women feel about a variety of issues including health, lifestyle, career, finances, relationships and safety. More than 1200 women from all over the country completed the survey which was carried out to mark the launch of the new, lightly flavoured bottled water.
aQuana spokesperson, Alison Sykora, says she is delighted with the response to the survey that reflects how New Zealand women are feeling about issues that are consistently in the headlines.
“It is interesting that we see ourselves as a relatively healthy, if slightly overweight and overwrought bunch. 64% of us exercise up to four times a week, 87% of us feel overwhelmed by our work and family commitments at least sometimes, and one third would like to have cosmetic surgery if they could afford to.”
- 56% of
women consider themselves to be overweight
- 24% of these
by between 5 and 10 kg
- 8% of these by between 11 and 15
kg
- 13% of these by more than 20kg
- 87% would like
to have the option for a free mammogram or reduced cost
mammogram for women under 50
- 91% would choose to
breastfeed their baby if they were able to
- 49% would
either follow their partner themselves or hire a private
investigator if they thought their partner was cheating
-
33% of women would have cosmetic surgery if they could
afford to
- Nearly 18% of those women would like to have
liposuction
- 8% would go for a breast enlargement
-
6% a breast reduction
- Less than 1% have tried Botox, 9%
definitely want to try it, 19% would like more information
before trying it and 62% wouldn’t even consider having it
done
- 41% of women regularly dye their hair, while 40%
dye their hair occasionally
- More than 61% of women
never wear a padded bra, while 6% wear one every day
-
31% of women take vitamin supplements every day, and 30% of
total respondents believe vitamin supplements are a
necessary part of modern living
- 54% read the labels on
food regularly
- 27% are very concerned about genetic
engineering/genetic modification of food – 54% a little
concerned
- 48% occasionally buy organic food, while 5%
buy it all the time
- 57% would always buy organic food
if it was the same price as non-organic
- 76% have a
regular cervical smear
- 17% do not have a cervical smear
while 7% do when they remember
- 29% are always confident
that their smear results are accurate – while 51% think they
are accurate most of the time
- 37% of women do not do a
self-breast examination or ask their doctor to do it
-
43% think the morning after pill should be available over
the counter to all women – 26% think it should be available
to women over 16 only
- 32% would choose to be housewife
if they could
- 5% think women are supportive enough of
other women in a work environment all the time, 66% say most
of the time
- 63% don’t mind if they have a male or
female boss, while 22% would prefer a male boss and 15% a
female boss
- A big 56% say they never pull a sickie, but
33% do it once or twice a year
- 50% of women believe
they’ve been sexually harassed in a work environment
- Of
those women – more than half ignored it or were too scared
to do anything about it, while 45% took some form of
action
- 13% say if they didn’t have a partner and wanted
to have a child they would go to a sperm bank, while 35%
weren’t sure
- 67% say its important to live with your
partner before marriage
- 68% say marriage is still
important in this day and age
- 52% would sign a
pre-nuptial agreement if asked by their partner, 40% would
ask their partner to sign one
- 41% of women do not feel
safe walking alone at night, while 54% say it depends where
they are as to whether they feel safe
- 61% of women do
not have a will and 5% aren’t sure if they do!
- 43% are
not saving for their retirement.
“The survey was not intended to be a definitive statistical analysis of women, rather it aimed to accurately reflect the issues and concerns that contribute to or detract from our sense of well-being and balance,” says Alison Sykora.
An overview of the results is available at www.aquana.co.nz
Background
aQuana, a new-to-market lightly flavoured bottled water, comes in three natural flavours that combine purified water with ingredients such as vitamins and herbal infusions. aQuana contains less than one calorie per 100ml and has no artificial flavouring or sweeteners and no added sugar.
aQuana Alive is a vital mix of purified water, vitamin C, vitamins B3 & B6, guarana extract and a hint of natural citrus flavour.
aQuana Strong is purified water blended with the natural protection of antioxidants, ginko biloba extracts and a hint of natural berry flavours.
aQuana Chill is purified water gently infused with a blend of peppermint, chamomile, lemongrass and a hint of natural orange flavour.
Issued for and on behalf of Coca-Cola Oceania by Publicis Drum.
ENDS