Norske Skog Newspaper Advertising Awards Announced
PRESS STATEMENT
Monday 24 March 2003
Norske Skog Newspaper Advertising Awards Announced
The Wanganui Chronicle has won the Premier Award of the Norske Skog Newspaper Advertising Awards announced today at the newspaper industry annual conference in Auckland. The awards recognise excellence in newspaper advertising, marketing and promotion.
The winning advertisement had been entered by the Wanganui Chronicle in two categories, the newspaper marketing categories for copywriting and best use of colour. Awards were made in seven categories for newspapers divided into three bands based on circulation. On the judging panel this year were Chris Christensen, Convener of Judges, Mike Hutcheson, a Director of the Lighthouse Ideas Company, Paul White, Senior Lecturer at the AUT School of Communication Studies, Peter Aitken, Managing Director of Ford and Mazda New Zealand and Ross Foreman from Bayley’s Real Estate.
The awards are in their seventh year and are sponsored by Norske Skog Tasman Limited. The New Zealand Market Director of Norske Skog, Mr Willie Townend said "The Norske Skog Advertising Awards are a great opportunity for newspapers to display their skills and talents in promotion, marketing and advertising in New Zealand. Norske Skog is proud to be associated with a competition that has excellent support from the industry and where the winners have once again demonstrated a high level of achievement".
The Chief Executive of the Newspaper Publishers’ Association, Mr Lincoln Gould said " All newspapers recognise the increasing importance of effective marketing and promotion. Newspapers continue to look for new and better ways to communicate with our customers for the benefit of both our readers and those who invest their advertising dollars in newspapers. The assistance of Norske Skog in furthering this work is invaluable."
ENDS
The full list of awards and judges comments on the award winners is attached to this press release.
2003 Norske Skog Newspaper Advertising Awards
LIST OF AWARDS
NORSKE SKOG PREMIER AWARD
WINNER: WANGANUI CHRONICLE FOR ON ROAD WANGANUI
The
Judges commented:
This advertisement is clear proof that
size isn’t everything, simplicity is a virtue and success is
not determined by dollars spent.
NORSKE SKOG PREMIER
AWARD FINALISTS
Wanganui Chronicle for On Road
Wanganui
(Winner, Best Use of Colour, Copywriting
10,000-25,000)
The New Zealand Herald for Primary Schools
Programme
The New Zealand Herald for College
Herald
(Joint Winners, Community Promotions over
25,000)
The Dominion and The Evening Post for Letterbox
Promotion
(Winner, Newspaper Marketing – Revenue
Generation over 25,000)
AWARD CATEGORIES
Newspaper Marketing - House Advertising
Up to 10,000
Commended: Whakatane Beacon for Friday Real Estate Section
10,000 to 25,000
Winner: The Northern
Advocate for Lunchtime Read
Campaign
The Judges
commented:
The Northern Advocate’s ‘Lunchtime Read Campaign’ with its strong layouts and captions makes the earlier distribution time a good reason to purchase.
Commended: Wanganui Chronicle for “Giving
You More to Read
About”
Over
25,000
Winner: The Dominion Post for The Dominion
Post Launch
The Judges commented:
The Dominion Post’s ‘Making Twice the Noise’ caption is graphically supported with eye-catching illustrations and convincing argument.
Newspaper Promotions - Revenue
Generation
Up to 10,000
Commended: Whakatane Beacon for Valentine’s Day Promotion
10,000 to
25,000
Winner: The Northern Advocate for 100 years of
Front Page
News
The Judges commented:
A very high interest idea and very well presented. A publication that will have a long ‘shelf life’ and keep on working for The Northern Advocate.
Over 25,000
Winner: The Dominion
and The Evening Post for
Letterbox
Promotion
The Judges
comments:
Their strategy was to provide a fun promotion
to maintain circulation during a sensitive trading period.
They succeeded and ensured lots of reader involvement and a
high visibility campaign.
Best Use of Colour
Up to 10,000
Commended: Ashburton Guardian for
Weddings
10,000 to 25,000
Winner: Wanganui
Chronicle for On Road Wanganui
The Judges comments:
The Wanganui Chronicle demonstrates well how to use colour to gain attention and that ‘spot’ colour can be as effective as full colour.
Commended: The Marlborough Express
for Fine Photos
Commended: The Nelson Mail for Down to Earth Garden Centre
Promotional Products
10,000 to 25,000
Winner: Bay of Plenty
Times for 2003 Calendar Promotion
The Judges
commented:
This is a category often dominated by
expensive consumer products branded with newspaper logos.
The Bay of Plenty Times have produced a very high quality
promotional piece that reflects its place in the community
and will no doubt be valued by the people of Tauranga long
after December 31.
Community Promotions
10,000 to 25,000
Winner: The Marlborough Express for Road Safe
Marlborough
The Judges commented:
The Marlborough Express ‘Road Safety Programme’ is a text-book example of good advertising: - strong uncluttered layouts – attention grabbing illustrations and headlines that draw the reader right into the message ‘Drive Safely’.
Commended: Wanganui Chronicle for Ride in a
Truck Day
Over 25,000
Joint Winners: The New
Zealand Herald for Primary
Schools
Programme
AND
The New Zealand Herald for College Herald
The Judges commented:
Both of these initiatives are very professional, very well thought through and well presented in every detail. They are community service programmes that have deservedly won the support of the schools, teachers and students.
Classified Advertising – General
10,000 to 25,000
Commended: The Nelson Mail for Welcome to Our
World
Over 25,000
Commended: Hawke’s Bay Today for Mr Apple
Classified Advertising – Automotive
Up to 10,000
Commended: Whakatane Beacon for Wally
Sutherland Limited
10,000 to
25,000
Winner: The Marlborough Express for Houston
Motors
The Judges commented:
One of the fundamental
advertising principles for gaining customer attention is
’news’. The Marlborough Express advertisement for Houston
Motors creates its own news by tying in with a vineyard and
exploits the event with a clever, creative concept.
Commended: The Nelson Mail for Bowater
Toyota
Over 25,000
Commended: The Dominion Post
for King Toyota
The Press for Gary Cockram Hyundai
The Southland Times for GWD Russells Ltd
Classified Advertising - Real Estate
10,000 to 25,000
Winner: Wanganui Chronicle for Coull
Battell
The Judges commented:
Real estate
advertising is too often restricted to price and product.
But on this occasion Coull Battell decided to highlight
their brand, their history and their integral place in the
Wanganui real estate market. It is a strong message, well
executed.
Over 25,000
Winner: The Dominion
Post for Wrightway Homes
The Judges commented:
The
headline says it all. People in this market could see at a
glance what the proposition was and how they could become
involved. Excellent layout and use of
space.
Commended: The Southland Times for Michael
Griffin and Harcourts
Copywriting
10,000 to 25,000
Winner: Wanganui Chronicle for On Road
Wanganui
The Judges commented:
The Judges’
appreciated the Wanganui Chronicle’s succinct, simple and
straight-to-the-point product offer advertisement for On
Road Wanganui.
Display Advertising – Features
Up to 10,000
Winner: The Greymouth Evening Star for West
Coast Holiday Guide
The Judges commented:
The ‘West
Coast Holiday Guide’ is everything it claims to be – a
holiday guide with area maps and an abundance of tourist
information. A top quality
publication.
Commended: Ashburton Guardian for Weddings
10,000 to 25,000
Winner: Manawatu
Standard for Our Place, Our People
The Judges
commented:
Entries in this category have put an emphasis
on quality – both in editorial content and presentation.
‘Our Place, Our People is a strong example of a newspaper
feature that will be kept for its quality historical content
and editorial presentation.
Commended: Manawatu Standard for Raw
Manawatu Standard for Sharp
Over 25,000
Commended: Hawke’s Bay Today for Hawke’s Bay Wine Country
Display Advertising – Retail
10,000 to 25,000
Commended: The Timaru
Herald for Ballentynes
Over
25,000
Winner: Otago Daily Times for
Nichols
The Judges commented:
The Otago Daily Times
advertisment for Nichols’ is headed “Hooked on Roses” – it
not only parades Nichols’ stock of roses but also includes
valuable advice and information. Any rose buff would be
hooked into reading and re-reading this
advertisement.
Commended: The Press for the BBQ
Factory
The Dominion Post for Inhabit Designstore
Display Advertising – Commercial Promotion
Up to 10,000
Commended: Whakatane Beacon
for Holden Scramble
10,000 to
25,000
Winner: Manawatu Standard for Stylex
Print
The Judges’ commented:
Raymond and his team
at Stylex Print demonstrate that a teaser campaign based on
the product and its services is still a very effective
communication tool.
Commended: The Marlborough Express
for Red Devils Battle on
Trafalgar
The
Marlborough Express for Red Devil Player /
Supporter
Promotion
Bay of Plenty Times for Bella Vista Lodge
Over 25,000
Winner: The Dominion Post
for Wellington Brewing Company
The Judges commented:
Who says ‘people don’t read long copy’? The Dominion Post’s
display advertisement for Wellington Brewing Company has all
the ingredients to involve the reader with interesting
photographs and informative copy.
Commended: The
Southland Times for South Port New
Zealand
ENDS